bookwormde
<font color=darkorchid>Heading out now, another ad
- Joined
- Mar 16, 2008
- Messages
- 6,662
While they do not publish it any business would track and study each component that goes into the above numbers. for example based on a 3 day ticket $23 of the $58 of increase was from tickets, if the average AP socal AP holder goes 14 days per their daily increase was $5/day (2015 to 2109)The metric they track (even in their corporate earnings report) is $ spent/guest/day. Historically, that number goes up every year. From 2015 - 2019 that number (for domestic parks) has been:
2015 - $295
2016 - $305
2017 - $317
2018 - $345
2019 - $353
Chapek has talked about where they make the most profit and that is clearly from non-AP vacationers. DL is a completely different beast in that the ratio of local AP visitor to non-local guests is very different. If they are willing to eliminate, or significantly modify, the pass system in DL then I would all but guarantee there is a significant change or significant price increase for WDW passes.
For example, they increased revenue by more than 2% domestically in 2019 and had 2% less people. How did they do that? By increasing their average ticket price by 8% that year. In my opinion COVID is a catalyst to make changes to try and keep higher revenue. This year and for years moving forward they will see attendance rates over 50% less than the 2016/17/18 highs. To make up that ground they will need to cut costs (already done) and significantly increase prices. The prices will start to march upwards significantly probably right around the 50th into next year in my opinion.
Here is my ticket data source
https://jansworld.net/disney-ticket-history
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