Sponsors pulling out

Here's an idea: Maybe the Smart Car will be the next sponsor! It would be fabulous...it really would be the longest ride at DW cause I think that car has a top speed of about 10 mph...plus you could only fit two people in each car! Wouldn't a fast pass for the Smart Car ride be somewhat of an oxymoron!!??? :lmao: :lmao: :rotfl:
 
Until recently, GM had been spending something like $1B a year on marketing(perhaps that's why they are broke?). Even if they cut that in half, $5M would still represent only 1% of their budget.
 
But is it really selling cars?

I could ride test track a 1000 times and I still won't buy gm. Shoot I wouldn't take a free GM car after what we went through with our venture and poor (read: no )customer service.

The coke advertising might work, people get hot and thirsty in the parks. But I really doubt people buy GM cars because it's affiliated with the ride.


People will buy GM cars because they have to walk right past them to exit the ride. They are essentially getting people into a showroom without the buying pressure. Great exposure. You will not buy GM because you don't like GM. You could see a GM commercial 1000 times on tv and not buy, Should they pull commercials because you don't like GM? It's about getting as much exposure as possible.

ummm, If people are hot and thirsty in the parks then Coke products are served in the park already.
 
I think it should be rethemed to the Cars movie anyways! lol ;)
 

Well whoever sponsors it next better fire those testers at the beginning. That jerk always makes me go through the corrosion test. Grr! ;)
 
I hate to say this but $5 million is a rounding error for a company the size of GM. Yes, they are squeezing for every penny, but how much do you think they spend on advertising globally? The real question is what kind of value is derived from this sponsorship for GM and can the $5 million be spent on other promotions that will have a bigger return. Regardless of what we might think, the money won't go to saving the jobs of 50 additional people.

5 million dollars is a lot of lower level jobs. They're pulling lightbulbs and clocks out of their office buildings to save money, this is a much easier way to save.
 
My wife sat in a Cadillac at the Test Track last year and now she is driving one. It’s a different color but it is the same car. We would not have gone to the showroom looking for one but she liked iit when we were there and that stuck with us. So maybe just maybe the area of new cars down there works. :teacher:
And by the way we LOVE the car!:thumbsup2
 
I don't know about Toyota, but Honda has a strong presence in the D Land park, last year they have a Pilot in front of DCA with all types of camping gear.... I hope GM remains there.
I've got a silverado with 243K on it and no problems to report...
 
My wife sat in a Cadillac at the Test Track last year and now she is driving one. It’s a different color but it is the same car. We would not have gone to the showroom looking for one but she liked iit when we were there and that stuck with us. So maybe just maybe the area of new cars down there works. :teacher:
And by the way we LOVE the car!:thumbsup2


Love mine too! :thumbsup2 We have owned several GM's...can't think of one single advertising ploy that lead us to GM. :confused3 We've owned several other brands of vehicles...always go back to GM.
 
I hate to say this but $5 million is a rounding error for a company the size of GM. Yes, they are squeezing for every penny, but how much do you think they spend on advertising globally? The real question is what kind of value is derived from this sponsorship for GM and can the $5 million be spent on other promotions that will have a bigger return. Regardless of what we might think, the money won't go to saving the jobs of 50 additional people.

the problem is that it would now be construed as taxpayer dollars paying for the ride sponsorship. this is the problem with our government getting into private business with our taxpayer dollars. the rules change and everything is now subject to scrutiny. as much as i love WDW, i for one do not want to see a penny of my tax dollars going to it or any sponsors via the federal gov't. private industry should be just that, private.
 
I could ride test track a 1000 times and I still won't buy gm. Shoot I wouldn't take a free GM car after what we went through with our venture and poor (read: no )customer service.

My Venture was totalled when I hit a wild boar a few miles east of the Kissimmee River on FL SR 60, but I did buy GM again, just went with Pontiac and the Montana, which I love.
 
But perhaps it isn't such a direct cause-effect relationship. I'll go out on a limb and say that the execs that GM pays to handle their advertising and marketing know a little bit more about it than you or me.

I would agree, most sponsorship dollars aren't normally used as hard sell advertising. It's about positioning the company & top of mind awareness, which will indirectly help them sell more cars.

5 million dollars is a lot of lower level jobs. They're pulling lightbulbs and clocks out of their office buildings to save money, this is a much easier way to save.


5 million dollars is a lot of lower level jobs at Disney as well. If GM chooses to put that money towards a sponsorship at Disney, now Disney has the $5 million to spend; whether it's on lower level jobs or "passing the buck" on to an outside contractor. This is effectively "stimulating" the economy.
 
the problem is that it would now be construed as taxpayer dollars paying for the ride sponsorship. this is the problem with our government getting into private business with our taxpayer dollars. the rules change and everything is now subject to scrutiny. as much as i love WDW, i for one do not want to see a penny of my tax dollars going to it or any sponsors via the federal gov't. private industry should be just that, private.

Just because taxpayer dollars are involved does not mean GM can stop behaving like a business. Marketing is considered essential for any business. If GM thinks they get good bang for their marketing buck at TT, they will continue to sponsor it -- if not, they won't. This is no different than any other marketing GM has planned - TV, internet, newspaper, glossy fliers etc.
 
You know, I must live in a bubble b/c I really don't pay a bit of attention to sponsorships at WDW. Huh. I mean I guess I knew GM was there (did I?) but I never really thought about it in a marketing sense.

And just for fun, I drive a Toyota Matrix and a Jeep Liberty. No reason other than the right price and what I needed. LOL!
 
You could see a GM commercial 1000 times on tv and not buy, Should they pull commercials because you don't like GM? It's about getting as much exposure as possible.

Of course not! I asked because I really wanted to know, my bias is going to keep me from buying gm no matter what. I perhaps didn't word my asking the right way and came off wrong. I really wanted to know, is it selling cars?

A few people noted, yes because of the car they rode in they bought a gm. So it does work. I don't think like that so I was curious. I buy something because I want to, I like the brand and it fits my price, not because it was on tv or in an ad or in disney. Prior experience, samples, word of mouth all influence me more.
 
personally I'd be a little worried about test tracks future if GM pulled out. I know the Sentinel article says it won't close, but when is the last time the Sentinel got anything right! :laughing: Test Track is a really expensive ride to run and maintain, and last time I checked Disney wasn't doing too hot either. Especially if park attendance drops off, I could see this ride languishing in "seasonal" opperation.
 
the problem is that it would now be construed as taxpayer dollars paying for the ride sponsorship. this is the problem with our government getting into private business with our taxpayer dollars. the rules change and everything is now subject to scrutiny. as much as i love WDW, i for one do not want to see a penny of my tax dollars going to it or any sponsors via the federal gov't. private industry should be just that, private.

I don't want to turn this into a political discussion which can easily happen but here's my two cents:

1. Companies "waste" money. At least that's the way it looks from the outside because they'll try new things that sometimes don't work or spend money on initiatives that a lay person does not understand. In reality they are trying to be as creative as possible and sometimes it doesn't pan out. This is not waste. Before the flames come out, I am not talking about $800,000 remodeling of the executive's office.

2. There's been a lot of discussion about incentive trips in the press. I spent time in sales and those "performers club" trips are a huge incentive. It costs the company an extra $8,000 or so for me to go to Vegas or Cancun or wherever and it's a big deal to make the grade. That competition/reward structre works very well in sales and I worked my behind off to make those trips resulting in higher revenues for my employer (and much more than the $8,000 they spent).

3. Having hospitality tents at golf tournaments and taking clients on "junkets" is a real, necessary component of relationship building and client development. Contrary to popular belief it is not bribery. I'll review the proposal and select the firm that works best for me an my company. But, those firms I have a good relationship with will be more likely to get the opportunity to bid. It's just human nature.

4. I worked with executives at GM in the late 90s. This is not a company given to lavish excess. The executive offices are quite nice but not outrageous. These guys work incredibly hard and, yes, the get handsomely rewarded for it. Do they make too much money? In my opinion, yes, but that's just my opinion. If they make it in stock I'm less concerned than if they make it in direct cash.

5. How many jobs does that $5MM mean? Tough to say. If it's a manufacturing job then probably 60 or so (salary, benefits, etc add up really quickly). If it's an admin job then closer to 100. You can't pull back on all advertising and say that we can save X number of jobs though. If you can't sell the product then there's no reason to employ those workers. You're just moving an expense from one line to another.

What we often see from Congress and the media is the worst sort of appeal to populism. When the auto execs drove to DC from Detroit (8+ hours) rather than flying (1 hour) it was a ridiculous publicity stunt that they were forced into by the firestorm about private jets. Can you honestly tell me it's not worth flying a highly paid execs (who will work on the plane, by the way) rather than sticking them in a car? And yes, they could have flown commercial, but that would have taken 3 times as long as a private jet (assuming the flight wasn't canceled) and there would have been no possibility of a private, confidential conversation.

Off my soapbox.
 


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