#1 it is going to be interesting to see if there are complaints once this goes into affect. Many people have stated they are still going to do the 24 hour check in... but how will they react if they get a C pass?
#2 How are people going to act if 75 people all pay the early bird fee and some of them still get a B or C.....
#3 How are people going to react to 1 person in a party saving a bunch of seats because they didn't want to pay for everyone in their group....
Going to be interesting.......
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I have differing opions on numbers one and two. Southwest has the right to do this, and you have the right to book with them or not based on the knowledge that an early check in fee is now in place. With this knowledge, that's the risk you take. Where I think the issue will be is that they should have started this to coincide with the openning of a new booking window. Those already booked did so without the knowledge that early check in would be offered for a fee. You booked with the knowledge that checking in at 24 hours would in all probability get you an A boarding pass. Now even paying a fee weeks in advance might not get you that.
As for number three, that's easy. Just remove whatever is on the seats and proceed to sit down. Southwest has never allowed saving of seats. Seats are first come first serve.