You're right. After all, a consumer spends $400.00 on Apple's product and when the accident occurred the consumer contacted Apple. Yes, I spent an hour in the Apple store at my SOCAL mall, watched the all male staff ogle a young woman in spray painted jeans( high fiving each-other, exiting counters to get a better look, took 3 to answer her questions), to have a t-shirt wearing "genius" (Apple's term, not mine) tell me he had never seen the inside of a video Ipod before. I didn't ask for a free repair, they do not repair Ipods at this location. They did not know who to contact to try and get it repaired. Odd thing? Apple is the manufacturer of the product. I know that I made the mistake of purchasing this product.The way that the whole situation was handled convinced me that Apple does not need/nor want my money! Is the laptop login procedure used at this Apple store used everywhere? I wasted 10 minutes waiting to find out that I had to login to be put in line to inquire about service. Perhaps Apple could have invested in some signage that has this information in the stores. I honestly felt like I was in a coffee house, not a store(to me this is a bad thing, to others I'm sure that the stores are unique and special). My lesson learned was not to repeat this purchase.