Shanghai DL already trashed....

[TwoMisfits]

WDW is 45 years old. Shanghai isn't even open yet. You can't start out with $105+ tickets in Shanghai. You have to look at the people they are marketing too. The middle class in Shanghai can't afford to pay our kind of prices right now and Disney really wants those people to come to this park.

US median income is $53Kish in 2015. Shanghai's was $35Kish in 2015. Doing a ratio of income to ticket prices means that if normal 1 day "regular season" costs in MK are $117+, then to be the same income ratio, you would charge $77 in Shanghai.

It's worse if you compare to Florida median income which was only $47.4K in 2015. Then Shanghai should pay $86/day to be equivalent.

 

[mangar]

Disney made a huge mistake with Shanghai and the American consumers who love Disney (DL and WDW) are paying for the mistake. I started incorporating a visit to Universal Studio's as part of our family vacation a few years and can't help but notice that US is putting far more effort into making consumers happy than Disney. Just looking at the attraction build times makes my blood boil on how Disney is 'ripping' us off.

 

[rteetz]

US median income is $53Kish in 2015. Shanghai's was $35Kish in 2015. Doing a ratio of income to ticket prices means that if normal 1 day "regular season" costs in MK are $117+, then to be the same income ratio, you would charge $77 in Shanghai.

It's worse if you compare to Florida median income which was only $47.4K in 2015. Then Shanghai should pay $86/day to be equivalent.

I think you also have to look at the countries themselves. China is a communist country and government control is huge. The Shanghai government themselves is majority owner of the Shanghai park. Disney has freedom to charge what they want in the US, they don't have that freedom in Shanghai.

 

[TwoMisfits]

I think you also have to look at the countries themselves. China is a communist country and government control is huge. The Shanghai government themselves is majority owner of the Shanghai park. Disney has freedom to charge what they want in the US, they don't have that freedom in Shanghai.

Yes, but you're also talking about a brand new park vs a 45 year old park...one might think the newness would bring a premium, not a large discount...

 

[rteetz]

Yes, but you're also talking about a brand new park vs a 45 year old park...one might think the newness would bring a premium, not a large discount...

I'm not sure on Paris pricing but I believe all Disney parks outside the US are less than the US parks for a one day ticket. Like I said before this really comes down to the people coming to this park. Disney doesn't want to market this park to the US. Disney wants this to be all China and they want it to be one of if not the most attended park.

 

[wilkeliza]

So, $59/day.

While we pay ridiculous increases.

I'm really tired of the increases, sometimes twice a year. However, we bought dvc 5 years ago, so we are sort of committed until kids are no longer interested. Hard bc they are still little at 2 and 6.

You are looking at it in USD though. In yuan it is 370 for non-peak and 499 for peak. The average Chinese income is 28,752 yuan a year (roughly 4,755 USD). The average in Shanghai is about 85,296 yuan. So Shanghai the current highest grossing area makes about the same as the Us national average. So 399 yuan a day is a lot for something they aren't all accustom to.

 

[manning]

Ticket prices have already been out and tickets have sold out for opening day. The tickets are priced for the Shanghai people and what they can afford they are not priced for Americans.

https://www.shanghaidisneyresort.com/en/ticket/

And we pick up the rest thru higher prices here.

 

[tjkraz]

Yes, but you're also talking about a brand new park vs a 45 year old park...one might think the newness would bring a premium, not a large discount...

Disney parks are a proven commodity in the US and many other areas...but not in China. Few businesses launch a new product with the philosophy of "well, it's brand new and people in other places like it, so our customers will happily pay high prices."

 

[Josh Hendy]

US median income is $53Kish in 2015. Shanghai's was $35Kish in 2015. Doing a ratio of income to ticket prices means that if normal 1 day "regular season" costs in MK are $117+, then to be the same income ratio, you would charge $77 in Shanghai.

It's worse if you compare to Florida median income which was only $47.4K in 2015. Then Shanghai should pay $86/day to be equivalent.

The average wages in Shanghai are closer to $10,000 per year.

China.org.cn, April 14, 2014
Shanghai, the global financial center and one of the most developed cities in China, ranked No.1 in average annual salary among 17 Chinese cities, according to the 2013 CEIBS-BRIDGE Salary Index released by the Talent Research Institute of Bridge HR Group.

Among the 17 Chinese cities featured in the report, the most developed four cities -- like Shanghai -- take the lead with an average annual salary of more than 60,000 yuan (US$9,646).

http://www.china.org.cn/top10/2014-04/14/content_32089563.htm

 

[TwoMisfits]

The average wages in Shanghai are closer to $10,000 per year.



http://www.china.org.cn/top10/2014-04/14/content_32089563.htm

http://shanghaiist.com/2015/12/26/half_beijing_shanghai_population_middle_class.php

A recent report published by Chinese academics looking at the income profile of those living in some of China's wealthiest cities has found that over half of Beijing and Shanghai residents can be considered middle class.

The "social blue paper" was published by the Chinese Academy of Social Sciences (CASS) on December 24 and examines the current state of the Chinese economy in order to produce recommendations and guidance for policymakers.

According to the paper, an average middle class citizen in Shanghai earns 219,770 yuan ($34,007) per annum compared with 256,016 yuan ($39,615) in Beijing and 170,037 yuan ($26,311) in Guangzhou. In China, the average income of the middle class is said to be approximately 200,000 yuan ($30,948), roughly 3.5 times more than what the working classes earn.

By this measure, the report states that 51 percent of the population in Shanghai belongs to the middle class. 55 percent of Beijing and 42.5 percent of Guangzhou residents are also said to be middle class.

 

[ChipnDale79]

Disney parks are a proven commodity in the US and many other areas...but not in China. Few businesses launch a new product with the philosophy of "well, it's brand new and people in other places like it, so our customers will happily pay high prices."

Is it really a proven commodity in other places? I mean we know Paris has had trouble, and reports are Hong Kong lost money last year.

 

[rteetz]

Is it really a proven commodity in other places? I mean we know Paris has had trouble, and reports are Hong Kong lost money last year.

Paris is still the most visited resort in Europe their major problems come from neglect of upkeep that's all being fixed as we speak though.

 

[Annadesu]

I don't understand why you would just... sit outside of a closed park, all day. I don't get it. But it sounds like they can only get there because they opened the "personal metro station" for everyone. Maybe they'll close it until it's time to open, after this crud.

 

[Shmily1]

If the area is such a poor area, why even build a park there? So they can justify charging us more here? Nope, I'm not for this equality.

 

[carmelhp]

Ticket prices have already been out and tickets have sold out for opening day. The tickets are priced for the Shanghai people and what they can afford they are not priced for Americans.

https://www.shanghaidisneyresort.com/en/ticket/

Looks like $55 to $75 depending on peaks. Not bad. But why is TDO beggaring U.S. parks to prop up parks that haven't generated a dime and are priced half as much when they do open, if ever?

 

[rteetz]

Looks like $55 to $75 depending on peaks. Not bad. But why is TDO beggaring U.S. parks to prop up parks that haven't generated a dime and are priced half as much when they do open, if ever?

New theme parks don't generate revenue the day they open. It's been said Shanghai won't see a profit until 2017 at the earliest. This park is priced for what the Chinese can afford.

 

[mshanson3121]

Interesting.I've visited lots of Chinese temples with very big crowds of Chinese tourists and never seen anything like that. Within the temple grounds anyways. I've seen people and kids relieving themselves on the street and alongside canals but never on anyone's property.

Possibly more respect will be shown within SDL. On the other hand the park is so big with ... parklike ... open spaces, maybe the park as a whole will be treated like they treated the entrance area. In other words almost like a public street or wayside green space.

I would imagine there's a pretty big difference in respect between Chinese temple, and an American theme park.

 

[mshanson3121]

Paris is still the most visited resort in Europe their major problems come from neglect of upkeep that's all being fixed as we speak though.

Thanks to a large handout that I'm sure we're paying for in the US.

 

[ChrisFL]

FWIW, Tokyo Disneyland and DisneySea tickets were around $60 U.S. for tickets until a few weeks ago, and it's still under $70 per day and they have massive attendance, re-invest lots of money into their parks and have a very high-end local market, so they could probably charge $100 a day but they don't.

 

[carmelhp]

If Disney priced out every single American then that line of thought process would work. They can't build a park in Shanghai and then price out everyone in Shanghai. I have to imagine they considered predicted crowd levels, operating budgets, and all that before setting a ticket price.

Everyone keeps looking at it in the USD and not the local currencies. On top of all of that Shanghai Disney was a global business decision. Now Disney has a relationship with the Chinese government and I guarantee you that the 34 movies that are allowed to be imported to China will now be swung towards Disney's side. Right now every distribution company fights tooth and nail to get one of those slots.

Well, the question is why build the park if the local economy can not support it, while at the same time disrupt operations at already producing profit centers?

That doesn't make any sense. This park isn't for Americans this park is to get the Chinese to learn about Disney and get them in a theme park craze like we are or Tokyo is. Disney is a newcomer in mainland China, most of the people there don't know what a theme park is or even are very familiar with Disney. China has a lot of government control as well so Disney doesn't have the entire say on how tickets are priced, Disney isn't majority owner of this park either. The U.S. Parks as far as I know are the most expensive in U.S. Dollars compared to the rest of the Disney parks. Prices will increase at Shanghai as time goes on but you can't just start at $115 or whatever when China can't afford that right now. Disney and Shendi (Shanghai government) want this park to be the most visited park in the world.

It doesn't make any sense to drop a lot of money into a park that the government controls and can take away at any minute for a population that doesn't necessarily want your product at a price that's lower than what you can make elsewhere. Your statements are all arguments against building in the first place, and all the while killing the goose that is laying golden eggs in Orlando, just in order to boost Iger's Folly.