Maybe, it's time for an overhaul of the Magic Your Way Ticket concept. Lot's of hard working Americans are being priced out of the market. Imagine of all those families with small children being deprived of a magical vacation.
Disney was never...nor meant to be...affordable for everybody.
if it were...there would be clones within driving distance in every geographic area.
disney has "lost" people because:
a. they are a public traded supercorporation - which means 90% of their goal is stock price - by definition.
b. they took an economic meltdown, tightened up and increased prices to attempt to preserve prior boom profits - which were artificial numbers created by stock booms, then tech booms, then real estate recklessness - while ignoring the fact that it never should have made that much money during those periods in the first place
c. because it is a public company...all the management personnel are nothing more than glorified accountants and lawyers. And if they are too stupid to actually be accountants or lawyers, they are zombies who have been trained like dogs to do nothing by cost cut...just cut the cost...all else will work out.
d. we reward them for their cheapskate antics...all of us that support the place. Every single one. we accept all cheapening and pay all rates they put on us...gladly, for a week in the sun.
I am most guilty because i am aware of what has happened steadily in the last 15 years...as many of us have.
It sure as heck isn't "magic"...it's "internal profit/loss analysis" and...my favorite "revenue control".
And those that can't afford to go to disney parks? They would like to have them...but on their terms. You have a set dollar value assigned to your presence on vacation...and its only negotiable upwardly.
Remember, they make more money pound for pound selling toys in isle 12 at
walmart and selling ads for horrid NBA games on ESPN...they don't fret who can't come.
Happy Holidays.