Yes! They are legit. I purchased an 8x10 wool area rug from them last year and love it. Wait to purchase until they have at least a 50% off sale, if not 60-75% off.
Do pay close attention to each individual rug description...I knew I wanted a wool rug but some of them are flat woven (the really thin type) and I wanted a thicker pile rug. On the particular rug I purchased I found the color true to the photos online. I liked looking at them in the photos of them actually on the floor and then zoomed in. My wool rug has held up great, much better than my old Pottery Barn rug which it replaced. I figured it was worth trying out because it was so inexpensive. I think I purchased it during a 70% or 75% off sale???it was at least 60% off for sure though.
I did have to stalk the site and as soon as I got an email on a big sale I ordered right away because they do sell out FAST sometimes. It took me a good week or so to look through the different rugs and I narrowed it down to one or two.