Maybe they want to earn back money they lost from giving away all those points during the pandemic to give owners "extensions". Gobbling them up allows them to put more rooms into cash inventory?
At least until they need to fire sale something...as I have mentioned a lot, prior to the pandemic, they didn't have sold out resort incentives...they didn't need them...
And, any unsold inventory they hold...which is what points become when they are taken from ROFR, are not subject to dues for the operating costs....