I have both paid for and honestly I have to tweak either one to my liking. I will go over a few things of each I like and dislike. Keep in mind I travel with a medium sized group which consists of DW, 3 DS (10,6 and 15 months) and both my parents which are late 60's. Nothing against the seniors but some of you don't move like you used to!!
Touring Plans:
Likes -Easier to use
-iPhone app is VERY nice, especially the wait times
-Crowd Tracker (almost worth the price alone)
-Map with numbered attraction order at the top of the plan
-Nice "canned" plans
-Options to add details and custom stops in your plans
Dislike -"Optimizing" a custom plan has you ALL OVER the map
-Cant access the cheat sheets from the iPhone app
-No option for the late return of a FastPass in plans out of the box
Ridemax:
Likes -Optimized plans fit time lines better
-Epcot plan can add a lump 2-5 hour tour of WS eith CW or CCW as one attraction.
-Selection for "runner" to go get FP while rest of group moves on. Can even select which rides "runner" is willing to miss to go get the FP.
-Option to use FP late in plan
-Option to schedule water rides during daylight
Dislikes -No character meeting spots as options
-No custom options on web interface, only on installed version
-No place to store your ADR conf numbers when adding dining
- No smartphone app, only a mobile website
Obviously, there are plenty more likes and dislikes that I am missing but that is just my quick impressions after using both. Honestly, I don't agree 100% with either 'optimized" plan that is created. I feel that Ride Max offers a better timeline and schedules the order of rides better but TP is a lot more customizable and the iPhone app is great.
Obviously, anyone can chime in here because I would like to get other peoples takes on what I am missing.