It seems maybe a year ago, you used to be able to say I do not want the morning newspaper, nor will I drink the coffee, etc. so please do not charge me the fee, and they would remove it. We were just there in May and warnings that you will be charged the fee were posted all over the place before we reserved, as we reserved, as we checked in etc. etc. etc., so I felt cheezy asking to remove the fee and didn't. I wasn't sure if they would anymore.
Oh well...the S/D have really had good deals even if you factor that in, so I guess I can live with it. I do agree it is somewhat 'sneaky' tho...