Here's a big woo hoo/shoutout/whatever the new slang word is to the Choice Hotels Best Rate program! I booked the Comfort Inn LBV on their website for $44.96 (plus tax) for 12/14. I then submitted a Best Rate Form showing them the link from TravelZoo for the $39.95 rate. They adjusted my rate to that less the 10%, so I now have a ressie for $35.96. Yay! Wish it had a hot tub, but I'll get over it.