Financial issues with a new Walt Disney Co. resort scheduled to open this month in Hawaii prompted the company to suspend all time-share sales for the project and force out three executives, including the president of its Celebration-based time-share business, according to several people familiar with the events.
Disney on Friday fired Jim Lewis, president of Disney Vacation Club, the company's time-share division. The company also dismissed Jim Heaney, senior vice president and chief financial officer of
Disney Cruise Line and travel operations, and Lawrence Smith, a former director of finance for Disney Vacation Club who was most recently with food-and-beverage operations for Walt Disney World.
The dismissals followed an internal investigation into problems surrounding Aulani, an estimated $850 million hotel and time share scheduled to open Aug. 29 on the Hawaiian island of Oahu. Plans call for the resort to have 460 Disney Vacation Club time shares and 359 conventional hotel rooms.
Disney said Monday evening it had appointed Claire Bilby, a 23-year company veteran who had most recently been senior vice president of distribution marketing and Asia Pacific sales, to run its time-share business. Bilby's title will be senior vice president of Disney Vacation Club.
According to the people familiar with details of the investigation, it focused on the annual dues that Disney Vacation Club plans to charge buyers of Aulani time shares. Those yearly fees are used to cover ongoing expenses such as the resort's maintenance and repairs.
Those people said Disney concluded that Vacation Club executives had calculated dues amounts so low that they would not generate enough money to cover the cost of maintaining Aulani. The inadequate dues amounts were included in legal-disclosure documents submitted to the Hawaiian government.
Disney said Aulani's operating costs were underestimated, leading to the inadequate annual dues. It said the mistake was unintentional.
The low fees prompted concerns within the company that Aulani would eventually face a significant operating shortfall, the people familiar with the investigation said. The company also feared the possibility of a brand-damaging backlash from Hawaiian regulators or consumers should Disney attempt to significantly raise Aulani's annual dues in future years to plug any deficit.
All of the people familiar with the events spoke only on the condition that they not be identified because of the sensitivity of the issue.