What Dean is saying is that it's
not the going rate. A personal loan (or signature loan) is simply you walking into the bank and asking to borrow money. There's no collateral to back it up. It's a risky proposition for the bank because they have no real guarantee that they will get paid back and as such, they charge a higher rate to compensate themselves for that risk.
DVC loans are secured by the DVC contract itself. So there is very little risk to DVD. If someone defaults on their loan, they simply take back the points and sell them to someone else (at a higher price). Given that, the rate of 11-14% that DVD charges is exorbitant. By comparison, other types of secured loans such as mortgages, HELOCs and auto loans are in typically in the 3-8% range, assuming good credit. DVC is an emotional purchase and they know this. So for many the interest rate is irrelevant (as we have read on here many times). DVD will charge as much as they think they can get away with, but that doesn't make fair, reasonable or a good deal.