I finally got to attend one last December since they changed it to only happen once a month on the 3rd Friday of that month. Anyway basically all types of people bring their own pins to trade with each other, there might also be some new pin releases that happen during time and there might be previews of future pins to be released. It will usually take place in one of the huge meeting rooms inside the convention or in one of the 2nd floor meeting rooms in the Tower.
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