My three kids covered all ranges in the academic spectrum. They all got invitations to People to People and similar programs. It defied logic that this "honor" was bestowed on my A+ kid and one who was average. To me, it was just an attempt to get my kids to go on a very expensive trip.
Almost all of their peers got the same invite, and all of us discarded them. While it may have merit, we didn't see it and chose to ignore the offer.