Peloton Ad

[Imzadi]

Ha, this also reminded me that the song in the ad is Taj Bachman's 1999 hit "She's So High," which might actually be the most ridiculous part of the whole thing!

I hope Peloton paid the music royalties to use that song in their commercial. Peloton is already in trouble as earlier this year, they were hit with a major lawsuit of $150 million by about 10 music publishers, music artists and groups like Ed Sheeran, Lady Gaga, Rihanna, Drake, Bruno Mars and Ariana Grande, for copyright infringement as Peloton used of over 1,000 musical works for several years without the license or permission for a single one of their songs.

"'By Peloton’s own admission, music is at the center of the ballyhooed Peloton experience,” it says. “Peloton’s experience is built around songs. Users can even select classes based off the type of music they want to listen to — Eighties rock, Seventies disco,' National Music Publishers Association president and CEO David Israelite said."​

https://www.rollingstone.com/music/music-news/peloton-sued-music-publishers-150-million-810133/

 

[Forevermarypoppins]

I thought it was weird the first time I saw it. I actually thought " oh did she lose weight" "did I miss her looking different"?
the next time I saw it, I thought "ok, she's implying she wasn't mentally fit so now being physically fit helped"?
My take on it: "think what you will, PELETON makes you better" as in this is what the commercial wants you to believe

 

[RamblingMad]

I don’t get the pushing “losing weight” idea on this woman.

I don't get that vibe. It's more like be more fit. But it doesn't go over well when more than half of the population is overweight.

What would have made the ad better is if they both used the bike.

 

[pxidst119]

I think the commercial seemed like the husband was controlling because she had those big sad and scared eyes and seemed unsure about it. Then vlogging the work out everyday to watch that with her husband was also a little weird. I can see it both ways kind of like look how much I appreciated it and became more confident. However with the Big Little Lies series fresh on my mind, it seemed a little more that the husband was forcing it on her and her big sad eyes in the beginning are what said that to me. I didn’t think anything of her fitness level or looks, just those eyes. I didn’t not see a prequel so didn’t have any perspective from that.
Honestly, I never watch commercials (love fast forwarding them) and if this wasn’t being discussed everywhere I wouldn’t even care. Good job to Peloton for creating a buzz around their product. Sure is getting them some attention.

 

[luvsJack]

I don't get that vibe. It's more like be more fit. But it doesn't go over well when more than half of the population is overweight.

What would have made the ad better is if they both used the bike.

I don’t get that vibe from the commercial either but apparently a lot here do.

I get the “I want to be better for me” vibe. Whether she means physically fit, able to cycle for long distance, mental health or enjoying a new hobby. And it would mean something g different to every woman.

 

[Julie's Haircut]

I immediately thought of this car ad when I saw the Peloton one.

At least the husband in the Peloton ad doesn't seem to be a much of a douchebag as the GMC tool.

Some commercials are just begging to be mocked and ridiculed. Those two are prime examples.

 

[kidshop]

I don't see the commercial as sexist. She looks excited to get the bike, like it was a gift she really wanted.

Is the commercial weird, yes. It's the vlog part that is weird. Her sheepishly watching on the couch with scared doe eyes for her husband to be proud or something. It's icky to me, but not enough to warrant all this backlash.

It is a commercial, most of them are really bad. (Only 2 in the last few years have had me happy -- Cookie Monster making cookies using Siri, and the Snickers Almond commercial.)

Ah the snickers commercial is my favorite! Kinda of how I feel right now about all the whiny perpetually offended. Just imagine me unbuckling and rolling away.

 

[Imzadi]

I kind of feel bad for the actress in this commercial. I'm sure when she got the gig with a very well known, respected company, she thought this would be a great opportunity. Now she's going to be negatively associated with this campaign ad.

I just saw a 10 second version of the commercial. They cut it way down. All they show is her coming in the door, surprised to have gotten the Peloton as a gift. There are a couple shots of her riding the bike. The vlog shot of her getting up at 6am. And another shot of her saying into the phone, something like, "Let's do this!" with the screen of a Peloton teacher on the screen in the background. Then it ends.

There is no shot of her creepy Lifetime movie, controlling husband AT ALL. You hear him in the background at the beginning, telling her to come in. IF that's even his voice. They could have used someone else to do a voiceover for that shot. Do we ever see him speaking in the original? If it's not his voice, then it's the actor playing the husband, that one must feel sorry for. He won't get paid for any more for this new commercial running if he's not in it.

I said in a previous post how I thought it was so funny that this actress looks like one in a couple Hallmark movies, who got her happy ending. Then she ended up in this abusive husband mini Lifetime movie / Peloton commercial. Maybe Hallmark helped get rid of the creepy husband for her? They may have sent over their film editor. "Peloton, we can edit this to get rid of the creepy husband and give YOU, Peloton, a happy ending to all of this. It's what we do."

 

[John VN]

I guess being a 69yo with only an old flip phone and lap top who enjoys 100+ mile morning bicycle ride distorts my perception of what I saw in the commercial.

I saw ---

WOW - just what I wanted --- BUT NOW I have to put it to good use --- I'm working my butt off --- WOW, I DID IT!!!

 

[LAB81018]

I can see where people see it as problematic. The fact that she doesn’t seem overjoyed at the gift (the weepy eyes) is the issue for most. If you think your commercial needs a prequel, maybe rework the commercial.

The woman already appears fit to I would hope a majority of the people viewing it, so why present it as a “here honey, I bought this for you to get fit.”

The commercial could have been that she had been in an accident and her PT recommend a stationary bike. Or they’ve just moved across country from friends and family she used go to spin class with. (I know when I looked into one, they allow you to create a custom ride, so it would advertise a feature.) Or she has gone back to school and is missing out on spin classes with her friends.

I personally would take one in a second if it was gifted to me (or would buy one after a lottery win). I have found the tweets joking about the $10,000 custom built rooms in $2 million dollar houses to house your $3,500 stationary bike that you pay $39 per month to take virtual spin classes using pirated music much more inspirational (and funnier) than any of their ads.

 

[luvsJack]

I guess being a 69yo with only an old flip phone and lap top who enjoys 100+ mile morning bicycle ride distorts my perception of what I saw in the commercial.

I saw ---

WOW - just what I wanted --- BUT NOW I have to put it to good use --- I'm working my butt off --- WOW, I DID IT!!!

I don’t ride 100+ miles a day. Heck, who am I kidding, I don’t ride 100 feet! But that is exactly what I saw! She is proud of herself and she should be!

 

[Searc]

I can see where people see it as problematic. The fact that she doesn’t seem overjoyed at the gift (the weepy eyes) is the issue for most. If you think your commercial needs a prequel, maybe rework the commercial.

The woman already appears fit to I would hope a majority of the people viewing it, so why present it as a “here honey, I bought this for you to get fit.”

The commercial could have been that she had been in an accident and her PT recommend a stationary bike. Or they’ve just moved across country from friends and family she used go to spin class with. (I know when I looked into one, they allow you to create a custom ride, so it would advertise a feature.) Or she has gone back to school and is missing out on spin classes with her friends.

I personally would take one in a second if it was gifted to me (or would buy one after a lottery win). I have found the tweets joking about the $10,000 custom built rooms in $2 million dollar houses to house your $3,500 stationary bike that you pay $39 per month to take virtual spin classes using pirated music much more inspirational (and funnier) than any of their ads.

I thought the monthly subscription was $58. Maybe there are different price points for the monthly subscription.

 

[soccerdad72]

I thought the monthly subscription was $58. Maybe there are different price points for the monthly subscription.

The membership is $39 a month - there are no different price points. There is a $12.99 membership you can get without owning a bike that basically is streaming classes you can follow along with.

 

[soccerdad72]

BTW, I think they advertise you can finance the bike for like $58 a month - so maybe that's where you got that figure @Searc ?

 

[Searc]

The membership is $39 a month - there are no different price points. There is a $12.99 membership you can get without owning a bike that basically is streaming classes you can follow along with.

Maybe the $58 price I saw in the tiny print at bottom of the screen was the monthly payment if you financed. It flashes so fast, I only caught a small snippet of the print. lol

 

[Klayfish]

The membership is $39 a month - there are no different price points. There is a $12.99 membership you can get without owning a bike that basically is streaming classes you can follow along with.

So you can spend $13 a month to watch other people pedal?

 

[soccerdad72]

So you can spend $13 a month to watch other people pedal?

Plus yoga, bootcamp classes, running coaching, etc.

Admittedly, all stuff you can probably find free online as well

 

[JaxDad]

Maybe the $58 price I saw in the tiny print at bottom of the screen was the monthly payment if you financed. It flashes so fast, I only caught a small snippet of the print. lol

Maybe there are various price points. If you pay less, your bike is in the back row and the trainer is less attractive. If you pay more, you're in the front row with a hot trainer.

 

[FlightlessDuck]

Not really. You have to do a whole lot of exercise to offset food.

Weight training increases basal metabolic rate, which increases calories burned at rest.

Then again, a Peloton is cardio.

 

[FlightlessDuck]

"ok, she's implying she wasn't mentally fit so now being physically fit helped"?

I mean, I didn't associate that at all in the commercial. But as for the actual question, yes, exercise can help with mental illness.

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1470658/