Ok folks. Bring it back to the topic of parking please.
Disney ceased to be a "family company" the day Walt took some money from investors (including some banks) and issued shares in the corporation as a result. That was 1955 (at the latest)
Disney supports families as much as doing so supports their bottom line.
People think parking lots are 'maintenance free' - but just look at the number of CM's who work the parking lots, from guiding you to your spot, the tram operation, the security vehicles running around..
And that doesn't include repaving and repainting the lots which has to be done every few years... I know how much it costs to pave a driveway.. I can imagine how much it would cost to pave 110 acres of parking lot!
Add to that tram operation and maintenance (those trams run on diesel or gas too eh?), they need repairs.. they have costs which aren't fixed but variable based on a number of external factors over which Disney has no control.
Add to that, there are union contracts which stipulate pay increases for CM's on a regular basis. Those agreements have to be kept - good economy or bad. Over 25,000 CM's just got a raise recently. Even if it was only 25c or 50c an hour.. spread that over 30 to 40 hours a week and 25,000 employees and that's a huge chunk of money.
Disney is a business - in particular a corporate entity with duties and responsibilities to the shareholders.
Since 1995 I've worked for large corporations almost exclusively and in my current position, it has been drilled and drilled into me to watch every expenditure super close. I have to be a good steward of the money entrusted to me or I will lose my job. At a certain point, the prices have to adjust to reflect the costs of doing business.
And honestly, with the various offers and discounts out there, you can save a whole lot more than $2 a day ... in fact you can save the whole price of parking by staying on-site. Lots of people choose to stay off-site for whatever reason - but that is indeed a choice.
In the words of Ursula from Little Mermaid, "Life's full of tough choices ain't it?"
Knox