lockedoutlogic
DIS Legend
- Joined
- Apr 26, 2007
- Messages
- 15,781
Mmmm... That isn't really true anymore. It certainly was in the past, but they've changed their focus recently. In their most recent travel agency presentation, they actually named a number of upper income brackets as target markets. In fact, I think of the ones presented, these upper income brackets outnumbered the rest of the target audiences. Evidence of this new target audience of theirs can be found just by looking at all these new upsells from dessert parties to cabanas to even the revived MK late-night weddings.
Also, while the brand of Four Seasons definitely does attract the "high rollers," I'd also add that the Orlando property has a far more socioeconomically diverse clientele than many of FS's other resorts. It is not impossible to find a room there for at or just above $399 a night, while some of the Disney Deluxe Resorts are charging more than that. The FS definitely can shoot up in price during the busier times of year (usually surpassing even the GF's rack rate price point), but there are actually times when it's lower.
I'm talking about how disney staffs and runs its hotels and the operation they run as compared to four seasons which has service standards. Disney doesn't have them.
That's why they can't run a hotel like four seasons. They would have to come up with a completely new, high paid operations model and they don't do that as the hotels are just feeders for the parks and other revenue sources. Luxury hotels don't operate like that...they are their for them and their core clientele...not to push you off grounds to make money.