Roxyfire
Is butter a carb?
- Joined
- Jul 1, 2015
- Messages
- 2,989
I don't think Disney has quite figured out how to tap the popular market as far as clothing. In my lifetime I've seen it go from really blatant over-the-top bright designs, busy designs, etc. to what they think is super edgy clothing. You know they're struggling, or there wouldn't be such a booming market on places like at etsy, independent business clothing designers, and chain stores like Target, Hot Topic, Torrid, and others that sell Disney licensed clothing. All that, and Disney hasn't even figured out how to create quality clothing. The one hoodie I ordered from them was shipped from Zappo's, which was unexpected. I have to agree with the previous poster and say that the stuff in the parks and the stores just seems very cheaply made.
Oh well, it's clear they're trying. Maybe they'll get there soon. It's probably impossible to conduct, but I would love to see a study between what younger Disney fans prefer from clothing and what some of the older generations might prefer. If you follow the room decor boards seems like there's a great variance there, and I have to think some of it is just what people are used to. On Instagram, Reddit, and other social media the small business/independent printed stuff is really popular.
I don't really mean Disney merch in general, I just mean fandom stuff. Specifically, Her Universe stuff is sold all over including Hot Topic. I first saw it on ThinkGeek and saw some pieces on Reddit back when I really was into more fandom stuff. I think she works closely with them, but Disney owned IP is not the only thing Ashley Eckstein designs. I'm also speaking to the trend of it being really over the top. I realize as I age, I'm no longer the target audience. I'm more apt to buy something with hidden detail than something really overt. Even a few years ago I was super into the daily tee sites and now I really just have nowhere to wear that stuff.