Not sure $149 Disney After Hrs event is doing well... (ETA: reviews in 1st post)

[mom2rtk]

I don't know... I mean, it's all ultimately UNIT PRICE x VOLUME - COSTS.

3 variables and we can't fill in a single one!

So I'm really just going by feel. Those parties felt quite busy to me. All 3 of the ones we attended. Yet gone for lack of attendance. I just finally accepted the idea that Disney's idea of enough is always going to be different from mine.

 

[Kimberly9701]

"Sweet spot" would seem to imply that it can be successful where it's at. Unless they start selling a lot more tickets, I don't think so.

Again, I don't think we know that it hasn't been successful.
Earlier in the thread someone claimed that economists said it was a disaster, or something like that. But no link was provided, and the event hasn't been going on long enough, so I don't know how any economist could reach that conclusion.

 

[Mikie]

Delete - I had my post half drafted for a while and when I finally posted the flow of discussion was off another way!

 

[Planogirl]

It's possible to limit the number of tickets without price being a factor. Disney doesn't have to use the price to limit the number but can simply decide to sell X number of tickets.

 

[MickeyMinnieMom]

3 variables and we can't fill in a single one!

So I'm really just going by feel. Those parties felt quite busy to me. All 3 of the ones we attended. Yet gone for lack of attendance. I just finally accepted the idea that Disney's idea of enough is always going to be different from mine.

I KNOW!!! Oh, how I wish I had the DATA!!!!!

I can't speak to those parties personally -- never attended. As far as their reasons for cancelling those, maybe they had more to do with wanting to change directions, change things up, etc than lack of profitability?? Dunno...

 

[Mambo Junkie]

No, it isn't. The entire basis is figuring out the correct price point. Where it's at now seems to be the sweet spot.

IF you compare it to a 1 day ticket. And IF you see value in more efficient park time to experience certain attractions.

IF I wanted to pay for it I would. I wouldn't based on the fact that they give tickets away for free. For me, it's the principal of the thing. Also, IF they were packing the park with this perfect price point, there wouldn't be any extra tickets to give away.

 

[mom2rtk]

Again, I don't think we know that it hasn't been successful.
Earlier in the thread someone claimed that economists said it was a disaster, or something like that. But no link was provided, and the event hasn't been going on long enough, so I don't know how any economist could reach that conclusion.

There really is no point arguing about it. We'll know soon enough based on how things progress (Do they cancel any dates? Do they keep giving out free tickets? Do they add any more dates?)

I think it looks like a disaster and smells like a disaster. But I'm willing to wait and see how it unfolds.

 

[MickeyMinnieMom]

It's possible to limit the number of tickets without price being a factor. Disney doesn't have to use the price to limit the number but can simply decide to sell X number of tickets.

Yeah, but in order to limit tickets and be profitable, the price has to be high enough.

 

[Kimberly9701]

IF I wanted to pay for it I would. I wouldn't based on the fact that they give tickets away for free. For me, it's the principal of the thing. Also, IF they were packing the park with this perfect price point, there wouldn't be any extra tickets to give away.

Unless they gave them away in hopes that the people loved the experience so much that they may pay to do it on their next trip..
And if not?
All of their family and friends have heard their stories about how amazing it was..they've the photos of the empty rides and empty park. So now maybe those people will do it on their next trip.

I think it was actually pretty brilliant to give some away.

 

[mom2rtk]

I KNOW!!! Oh, how I wish I had the DATA!!!!!

I can't speak to those parties personally -- never attended. As far as their reasons for cancelling those, maybe they had more to do with wanting to change directions, change things up, etc than lack of profitability?? Dunno...

That's the generally accepted reason here on the DIS, although I'm willing to consider that it might be urban legend.

Ultimately I think the Halloween and Christmas parties have been great successes for Disney and they are looking for ways to expand their base of events (with both P&PP and DAH). I really do think though that if P&P had been a "success" we would still see it offered today.

 

[Mambo Junkie]

There really is no point arguing about it. We'll know soon enough based on how things progress (Do they cancel any dates? Do they keep giving out free tickets? Do they add any more dates?)

I think it looks like a disaster and smells like a disaster. But I'm willing to wait and see how it unfolds.

I'll let you know when I stay at AoA in a few days...

 

[WillAustin]

I think it was actually pretty brilliant to give some away.

I think it was necessary.

 

[Planogirl]

Yeah, but in order to limit tickets and be profitable, the price has to be high enough.

Of course. Maybe Disney is trying to find the point where it will sell to the right number of people.

OR.... Maybe they are considering raising the other party prices and limiting the number of tickets sold for those. I doubt this but who knows?

 

[MickeyMinnieMom]

Of course. Maybe Disney is trying to find the point where it will sell to the right number of people.

OR.... Maybe they are considering raising the other party prices and limiting the number of tickets sold for those. I doubt this but who knows?

I agree on the first point, and kinda doubt it on the second, but my refrain for WDW planning these days is WHO KNOWS?!??

I would say... I would pay a little more for less crowded MNSSHP tix. Not DAH low crowds, but lower.

 

[Planogirl]

I agree on the first point, and kinda doubt it on the second, but my refrain for WDW planning these days is WHO KNOWS?!??

I would say... I would pay a little more for less crowded MNSSHP tix. Not DAH low crowds, but lower.

I would pay a little more too. Not $149.99 but a little more.

 

[Kimberly9701]

I think it was necessary.

From a business standpoint-

To generate buzz about a new event.. Do you think that could have played a part in the decision to offer a select number of DVC, and possibly a select number of other on site guests complimentary tickets?

One retweeted photo, one post on Facebook that maybe could be shared or even liked- because of someone "liked" it, it will now show up in another newsfeed, one Instagram post..etc etc is advertising and generating interest.

From a purely business standpoint, nothing else, doesn't that make a bit of sense?

 

[Kimberly9701]

Don't underestimate the power of social media.

 

[Mikie]

Again, I don't think we know that it hasn't been successful.
Earlier in the thread someone claimed that economists said it was a disaster, or something like that. But no link was provided, and the event hasn't been going on long enough, so I don't know how any economist could reach that conclusion.

i believe the link was the Motley Fool article, posted twice. But I agree that while it's interesting to analyze preliminary results, the event hasn't happened enough times to make a meaningful conclusion yet.

 

[Mambo Junkie]

Of course. Maybe Disney is trying to find the point where it will sell to the right number of people.

OR.... Maybe they are considering raising the other party prices and limiting the number of tickets sold for those. I doubt this but who knows?

I have enjoyed the MVMCP, MNSSHP, and P&PPs. I might be willing to pay a bit more for those, although I don't find them particularly crowded. When we went in 2012, we were the only ones on the Ariel ride. That's all that was open there at the time. We went into the circus tent, and it was a bit eerie.

 

[maryj11]

There really is no point arguing about it. We'll know soon enough based on how things progress (Do they cancel any dates? Do they keep giving out free tickets? Do they add any more dates?)

I think it looks like a disaster and smells like a disaster. But I'm willing to wait and see how it unfolds.

Just waiting to see how it goes in like a month from now when the word gets out.