I've plugged in my crystal ball and it is warming up. But just a hunch DVD won't raise prices again, up to the $99 range, until at least the end of '05. After that, the next price increase will cross that ominous $100 mark. Maybe they'll come up with a "split" like a stock to portray the affordablity allusion. But I doubt crossing that $100 threshold is something that will be taken lightly.