Years ago I was one of ABDs biggest cheerleaders as some of my early posts on this forum will attest. We took our first trip (Emerald Isle) the second full year they ran adventures (2007). We fell in love with the product, but it wasn't until our Scotland trip in 2013 that I became an ABD evangelist. To this day that Brave Adventure is still one of our favorite family trips ever (calfan and Calypso were also on that trip).
But between then and now over 7 trips, I've definitely lost my ABD fervor, and at times, I feel like I'm in a toxic relationship. Every time I think I'm done (ABD Baltic add-on), something happens to bring me back (I'm looking at you ABD China 2017 and ABD Japan 2019). But the negative feelings returned again last year with the way ABD handled the initial days of the pandemic. (see below)
By far my worst ABD experience was the ABD Baltic Add-on 2015. I still get angry when I think about that trip. Without going into all the details, which I related in my trip report (sticky link above), ABD went well over the recommended number of people on our trip making it feel more like a cattle call than a special experience. I also felt like the "adventures" in that trip completely lacked those special ABD touches and experiences that I ponied up the big bucks for. I felt like I could have had the same experience (and at times better) doing regular
DCL excursions or DCL Signature excursions. I felt as if that trip was pretty much a complete rip off, and this saying something for ABD, LOL.
There is a great thread that breaks down some of the costs of an ABD compared to what it would cost on your own--it's worth looking at so you have an idea of the premium you are paying. Most of the time it's "worth it" to us, but the Baltics Add-on was one of those that it absolutely wasn't. After the Baltics experience, I carefully scrutinize the itinerary and look for experiences that I can't replicate or have VIP access. I also look for words like "city tour" (i.e. bus), walking tour, etc. These are all things that can be easily replicated with private guides. I also think about the hassle factor and language barriers. Would this be an easy trip to plan on my own?
[Aside: my other bad experience with ABD pricing was when they tried to eliminate one of the most costly experiences in the ABD Alaska cruise add-on years ago. A few of us wrote letters, and they actually ended up cancelling the add-on. They've brought it back since.]
ABD also has some very frustrating and unfriendly customer policies that I really wish they would change (search "policies" in this forum). The biggest of these is leaving people hanging for way too long on whether a trip is confirmed or not. Unlike other companies, which will give you a hard number or guidelines on whether a trip will go or not, ABD acts like it's the recipe for KFC, and its guidelines are a closely guarded secret. It has led to some very frustrating experiences for people on this forum.
Group size can also be an issue. I wish they would limit to no more than 30-35. Their maxes are way too big IMO.
I also despise the dynamic pricing model that ABD uses to get people to book early and then hold their deposit or force you to move it to another trip. Most other companies that I've looked at have a fixed prices, which makes for more rational decision-making.
I was extremely disappointed with the way they handled the initial COVID outbreak. ABD was extremely slow to respond and allowed at least two trips to "go" even when it was clear those trips should be canceled. I know some people think that given the circumstances they responded with the info they had, but I totally disagree. I trust Disney to be proactive in these situations, and they absolutely were not. You can read back through the "travel changes" thread from this time and see the details, but they didn't cancel a London/Paris trip and a Australia trip even when it was clear they should be canceled. Instead they forced those travelers to go on the trip or lose their deposit and canceled the trips when they arrived.
I'd actually booked an ABD River Cruise for this fall before the pandemic. I probably wouldn't have booked it after given the way they've handled things. I don't like being in a position of having to play chicken with my deposit, and other high end travel experiences I had booked have been much more flexible with canceling and returning deposits. I have no idea whether this trip will go, but I expect that ABD will wait as long as possible to cancel.
So I won't say I'm through with ABD--I suspect they'll dream up something fantastic that will bring me back and we've had some great experiences--but I'm much more careful about what I'd book with them and I definitely check out other companies.
Yet when they succeed, they really succeed. With ABD Scotland (original itinerary), ABD China, and ABD Japan they really knocked it out of the park for me. These are the kinds of trips that keep me coming back.
What else? As others have said, the guides are fantastic although I've had equally fantastic guides on other trips as well (
Nat Geo). I love the luxury hotels on some of the trips (The Peninsula Tokyo was an event in itself). And some of the special touches and surprises can be incredible (Club 33 Shanghai for our farewell dinner was AMAZING and such a highlight). We've also met some fabulous people on these trips, and when my kids were younger it was great to have some tailored-to-kids activities. The corollary of that was that we've also had a couple "problem" children that made for some awkward moments.
See what I mean? Toxic! LOL
Here is my general order (note that some of these trips are very different now):
ABD China & ABD Scotland (Don't ask me to choose, LOL!)
ABD Japan
ABD Greece
ABD Backstage Magic
ABD Ireland (it was so long ago, I don't really remember it well)
ABD Baltic Add-on (way behind the others)