My mom has told me about those commercials. She vows to never visit Universal again in part because of those. Are they obnoxious and arrogant? Yes. Are they wrong? Yes. But, let's remember the truth. Little girls don't grow up and want to be hideously ugly ogres. Little boys don't want to kiss hideously ugly ogres. And last, but not least, let's take a look at money. There are two famous theme park resorts in Orlando. One watched it's attendance drop last year. The other watched it's attendance rise. Universal is jealous and bitter. And this kind of campaign is only going to appeal to those who don't like Disney, and that's not very many people.