I didn't think it was much different from any other toy store..except we did have fun getting some Disney parts for our Mr Potato Head (wizard hat, mickey ice cream cone, shoes, teacup, mickey balloon, autograph book, and special arms to hold the stuff, among other pieces)..it was $12 for a box full..and you had to be very creative (pack inside the body too) and a great packer to get a lot of the parts inside the box..which has to be able to fold. For $18 you can buy most of the set in a nice box. We bought two boxes worth. They also have tinker toys, $12 a box, and Lincoln logs, same price. You could buy a set of logs to make a Wilderness lodge (but it appeared to only make the WL). I don't remember the price, but I do remember it being expensive.
Other than those items, I didn't remember seeing anything I couldn't get elsewhere. They did not take my DC so we went next door to the larger store.to buy the toys we needed.