New survey .. proposal .. Tiered Ticket Prices

[trainingupmy4princes]

Now THAT is a luxury family!

If what you say is fact, better let Disney know or they will be desperate to get their regulars back (verses the 1%'er of the world...)

I don't think they are 1% more like 10%. I do know their horse barn is nicer than my house. But, they raise show horses as a hobby and apparently these horses require a lot.

 

[TwinPrincessMermaids]

I don't think they are 1% more like 10%. I do know their horse barn is nicer than my house. But, they raise show horses as a hobby and apparently these horses require a lot.

If Grand Floridian is not luxury for them, I'd say they go in to at least the 5-10%'ers. jk. Point still standing, that if they as the indicated 10% think it falls short, Disney better change up their game plan...

 

[JohnDaleswife]

So, if they will charge you the price of a gold ticket for everyday you enter the parks, if only just one of your days is deemed gold, how long will it take for them to transfer this into resort pricing? Right now there is 17 seasons I believe, ridiculous. I could see them knocking it down and going this way with the resorts.

 

[trainingupmy4princes]

I would think even Disney is not so arrogant to think that their service is white glove. It is apparent to everyone. You see all the time on Disney boards how Disney deluxe is more like a 3 star outside the bubble. Now Disney fans justify that the location makes it deluxe but no way would my relatives buy that mentality. They worked hard initially to get where they're at so maybe they may value ROI more than someone born into money. I only know what I have observed. Besides people with real money will actually go to the real France rather than EPCOT. They have been on a real safari so AK would not impress them. The reality is the parks like AK/EPCOT were imagineered in a way that immerses you in a Disneyfied mini version of places most of us (middle class on down) won't get to see in person. If we had the money to go to real thing then the appeal wouldn't be as much. I know I would love to see England and Paris but the international airfare for 7 so we eat a lunch at the Chefs de France. This is all JMO so maybe there are plenty of wealthy people out there happy to pay for a hotel with maid service that can be crappy or good depending on a variety of factors and happy to pay for an American version of Italian food with a server who may not care about his job and happy to wait in line just to have a ride shut down due to maintenance issues. These are all things that have been pointed out on the DIS so I think Disney will have to either up their game to get that clientelle or they are going to have problems when the middle class gets priced out.

 

[trainingupmy4princes]

So, if they will charge you the price of a gold ticket for everyday you enter the parks, if only just one of your days is deemed gold, how long will it take for them to transfer this into resort pricing? Right now there is 17 seasons I believe, ridiculous. I could see them knocking it down and going this way with the resorts.

If they're truly going after the 10% then that may very well happen. I still think this could hurt them. Lots of big companies have misjudged things and lost their market. Disney has been able to push things a lot but one day they could miscalculate and go too far. JC Penney's tried to appeal to a different demographic and ended up pushing out their loyal customers. And the new ones never came in the droves they expected. Now they are restructuring again but I know quite a few customers that have moved on to other stores and won't come back. In fact the Penney's in my hometown closed and that store had been there as long as my mom could remember. I think big companies that lose sight of how they started and who kept their lights on eventually pay for it.

Now, we still love Disney right now. I have a trip planned to DL this summer and a tentative trip to WDW Fall 2016 to give FP+ a shot. But, all of that could change as I can only justify so much on a vacation out of our budget. And yes I could cut some expenses like TS meals or souvenirs to pay for the increased ticket/hotel costs but then the enjoyment factor goes down and the value isn't there so why go. I always envisioned taking DD to Disney every other year like her older brothers but it may not work out.

 

[cigar95]

So, if they will charge you the price of a gold ticket for everyday you enter the parks, if only just one of your days is deemed gold, . . . . . . .

Don't forget, we don't have this level of detail yet. Actually, we don't have any details at all.

 

[Planogirl]

Some of the questions on the surveys make a person wonder if they are truly thinking of making WDW more exclusive and structured. I really, really don't like that! If I wanted exclusive and structured I'd go to certain resorts or on cruises. Those don't appeal to me and neither would WDW if it was like that.

 

[WillAustin]

Don't forget, we don't have this level of detail yet. Actually, we don't have any details at all.

With FP+ the details were arguably worse than the speculation (tiers, 3 per day, etc.). If they go anywhere in this direction there will be no net benefit for guests whatever marketing spin gets put on it.

 

[trainingupmy4princes]

With FP+ the details were arguably worse than the speculation (tiers, 3 per day, etc.). If they go anywhere in this direction there will be no net benefit for guests whatever marketing spin gets put on it.

Agreed

 

[Anonygoose]

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[Ambear]

I'm not experienced enough in life for this stuff... what's it mean/take to be in the 10%?

 

[Anonygoose]

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[Ambear]

It simply refers to household income. 10% means being, statistically, in the top 10% of household incomes in the US. It's being used because apparently information leaked from Disney stated that this is their target demographic.

Ohh, thanks for explaining. I am definitely not there yet. Someday...

 

[ArwenMarie]

I'm not experienced enough in life for this stuff... what's it mean/take to be in the 10%?

It's a household income of about $150,000 and up (the top 10%)

The top 20% has a household income around $90,000.

 

[HMANSION LOVER]

I truly believe it all about crowd control. They are now trying to control when people choose to go to WDW. They have slow times when they can accommodate very many more guests and they have crazy busy times when they would like to thin the crowd. I don't believe I have to describe the reasons why an amusement park would prefer to keep the pandemonium to a minimum. I think, and believe me I could be wrong [ask my wife ], they are making an attempt to spread the crowds out throughout the year and increase profits during what would otherwise be some of the slow periods.

 

[Networth]

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[PirateD]

As I said at the beginning of this thread, this concept doesn't bother me at all and doesn't come as a surprise because different pricing for different dates and different times is so common in the entertainment industry (note Universal's pricing for Express Passes). What I do care about is how the pricing translates into actual dollars and how any increases compare to the usual increases that Disney has implemented for decades...

The biggest thing that jumps out at me from the Touring Plans article is that the sample price chart he uses is very dramatically different than the one shown earlier in this thread. In that chart from WDW Magic, the bronze price seemed to be about like current prices, silver was a little higher, and gold was a little higher than that. But all of the examples continued the current structure of extra days costing $10 after the first 4 days. In that chart, a 10 day gold ticket was $405. In the chart in the Touring Plans article, that same 10 day ticket is listed at $732.

It would appear that different people are seeing different proposed price charts. I don't know exactly where the point would be that price increases would significantly affect how often we would visit WDW. The chart from WDW Magic wouldn't really faze me, but the one from TP definitely would. There is a big difference between what I can afford and what I am willing to pay.

I'm starting to think that the purpose of the survey is not to gauge the reaction to tiered pricing but to find the threshold of what people will or will not pay. That would explain why people are seeing more than one pricing chart. Disney can compare the data gathered by asking the same questions with the only variable being the cost and from that data decide the highest amount that people are willing to pay. I think that tiered pricing is a done deal and what they are really trying to decide is how much of a price increase the market will allow.

 

[mummabear]

Touring Plans has a blog entry explaining 3 things to like about the new plan, and 3 things to despise:
http://blog.touringplans.com/2015/0...twitter&utm_medium=twitter&utm_source=twitter

Great article.
I have to say with a 58-88% increase on 10 day passes our upcoming trip may very sadly be our last that likely will price us out. We could possibly cut it down to 5 days but the value doesnt really look to be there especially taking into account our time and cost of travelling to Orlando.

 

[JohnDaleswife]

It simply refers to household income. 10% means being, statistically, in the top 10% of household incomes in the US. It's being used because apparently information leaked from Disney stated that this is their target demographic.

So printed info about Disney and the 10% got leaked? Or just he said/she said thing? Very interesting.

 

[MKMomma]

So printed info about Disney and the 10% got leaked? Or just he said/she said thing? Very interesting.

Len Testa said he has seen new marketing material from Disney.