More about my random observation- I understand that as long as you check in by the last day of the promotion you get it for your entire stay. We are going Sept. 29- a day earlier than I wish but I am getting FD on last year's promotion and Thursday the 29th is the last day.
It just struck me as strange that Disney would make it that easy for people to have FD over Thanksgiving week, one of their busiest weeks. Have they had FD during the same week in the recent past?
They have in the past. The rule for package discounts is that it only must apply on your check in day.
First of all, they know their crowd patterns. Most people don't change their travel dates based on discounts Disney offers. The busiest time of year is also the most expensive, and people willingly pay rack rate to go.
Also, just because
Free Dining CAN cover those dates, doesn't mean that it actually will. I'm sure they have a certain number of rooms set aside that can have Free Dining applied, but once those rooms are filled, nobody else will be able to book Free Dining for those dates.
It is clear to me that Free Dining is a good discount for Disney. They wouldn't offer it year after year, especially past the "normal" time period if it didn't make them money. Unlike a room discount or a ticket discount, it is completely subjective. If I book a trip to Disney with a 40% off pin, I know exactly how much money I'm saving on that room. I can spend as little or as much money as I want on food while I'm there.
With Free Dining, I would pay rack rate in exchange for meals. If I don't use up every one of the meals included, the margin of savings gets smaller.
Those of us on the DIS know that in order to get the best value out of Free Dining, and the Dining Plan in general, we need to plan out every meal down to the last sip of overpriced soda.
The General Public doesn't do this. They also likely won't understand the loophole of locking in Free Dining a day early, so it may be completely irrelevant. Should they book Free Dining, they might not understand that there are other discounts available to them. They go into their trip looking at their meals as "free" and may leave many credits unused, or run out of a certain type of credit and pay OOP for other meals in that category. They might not make ADRs and end up eating counter service the entire time, because they try to walk up to restaurants when they're hungry at noon.
This is even more possible over weeks that are more crowded. Very few, if any, people will be able to walk up to a restaurant for Thanksgiving dinner and actually be able to use their TS credits without an ADR.
Bottom line, Disney knows what they're doing. They discontinue offering discounts that definitely lose them money (Buy 4, Get 3), and prefer free dining, because it is not a guaranteed discount for their guests.