This is the first I'm hearing about this since I've been out of the "Disney loop" for a while, anyways, my thoughts (incase anyone cares
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):
1. My first thought was that this is priced so reasonably because unlike other upcharge options, this is primarily about relieving the bottlenecks at park entrances (and making some money while doing so) whereas the other upcharge options are primarily about making money. This one is for the unwashed masses too.
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This isn't going to be marketed to the same people who are willing to spend $600 to camp out in Tomorrowland. Or pay $$$$ for some little desserts.
2. I agree with those are apprehensive. It is disheartening that so much effort as of late seems to have been focused on new revenue streams, as opposed to the base experience. Fix my monorail, please. Oh, and how's Rivers of Light doing? It feels like for the most part (with some exception) the "exciting" new things in WDW have primarily been add ons recently, or projects that take FOREVER. Guys, it feels like forever since my family has been in Disney, and they had already broken ground on Pandora when we were there
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. I can't blame people for groaning when another apparent add on comes our way, even if it doesn't impact them. And even that remains to be seen.
3. Which brings me to my last point, where is this going? I hope my first theory is correct and this is all about alleviating the bottlenecks at security, but we all know how this could also go. Disney sees people is willing to pay more for better quality transportation, so where's their incentive to improve the "free" system they've got going on? The "free" system that along with Magical Express keeps many families (and their vacation dollars) a captive audience for Disney, incase people need reminding that Disney doesn't have a transportation system solely for guest benefit.