New DVC Radio Ad by Sean Hannity plays in Chicago

[Johnnie Fedora]

A local Chicago radio station is playing an advertisment for Disney Vacation Club, voice-overed by Sean Hannity. Interestingly, the promo spot highlights vacationing at over 500 destinations worldwide and mentions Disney destinations as kind of an after-thought.

Do you think the marketing strategy (of hyping the trade-out value of DVC points for non-DVC resorts?) will bring lots of new members to DVC?? It seems to me DVC would need several more off-site DVC resorts to make this marketing fly. Any thoughts?

 

[dianeschlicht]

I think the issue is that not enough people trade out, and they are trying to promote that activity. The common complaint is that folks have difficulty trading IN to DVC, so if they can get folks to trade OUT, they will have more inventory available for those wanting in. Personally, I think the DVC maintenance fees are too high to make trading out a completely viable choice on a regular basis. I think an occational trade is one thing, but I sure don't want to trade into something inferior and till pay our high dues.

 

[KelNottAt]

Very interesting.

My guess would be that they're putting the trade-out first because it's likely to appeal to more people; i.e., keep them listening. IMO, only the die-hard WDW fanatics would listen if the DVC resorts got the first and bigger mention.

I haven't heard the spot, but I'm assuming it included a phone number to call for more informaiton. I'd bet it's a special number established just for these ads. Disney is probably counting every call that comes in and calculating what it cost for the commercial to generate the lead. This average cost per lead (and how well it converts to a sale) will be tracked over time and compared to other DVC ads. If it turns out that the trade-out approach is cost effective, I bet its messages will stick around for a while.

 

[dianeschlicht]

Disney is probably counting every call that comes in and calculating what it cost for the commercial to generate the lead. This average cost per lead (and how well it converts to a sale) will be tracked over time and compared to other DVC ads. If it turns out that the trade-out approach is cost effective, I bet its messages will stick around for a while.

For SURE!!! There isn't much Disney does that isn't counted! We are staying one night at PORS next month. Our last stay there was at least 10 years ago pre DVC for us. We got a card from PORS yesterday "welcoming us back". They not only count, but know exactly where you stay and how often! I'm sure they will do the same with this ad!

 

[shellybaxter]

I'm pretty new to DVC, but from reading these boards it appears to be difficult to trade out. I know one of the selling points for DH was that we could go other places, but I read that in order to do that we need to start looking two years in advance and be really flexible about where we want to go and when. That's kind of disappointing since it wasn't really sold to us that way. The outside options were presented as as easy as the disney options. I wouldn't suggest that Disney use this marketing approach unless it isn't as difficult as I've read

 

[BCV23]

What station, Johnnie?

Perhaps the ad mentions trading out at least in part to attract people who don't think they would want to vacation at WDW every year.

Silly people!

 

[Johnnie Fedora]

What station, Johnnie?

Perhaps the ad mentions trading out at least in part to attract people who don't think they would want to vacation at WDW every year.

Silly people!

WLS 890 AM-talk radio

Mr Hannity was rumored to have recently been at SSR vacationing. Maybe he traded his commercial pitch for DVC points.

I'd be happy to make a DVC commercial for a similar compensation package of BCV or VWL points .

 

[GrimGhost]

Hannity has been going to WDW for years. He talks about it frequently on his show--he loves it!!. I am pretty sure I have heard it reported here before that he owns DVC already and I heard this a while ago.

 

[canda]

Hannity did his entire radio show from SSR a couple of weeks ago. I assume he was in one of those buildings near the front. All he had was praise for Disney, the cast members, and SSR.

 

[bobbiwoz]

I agree with Diane, not enough members trade out. On our Members Cruise, lots of meetings were devoted to how much fun and how easy it was to use points outside of DVC. On my comment card, I mentioned that I think the best value for our points is in DVC resorts.

Bobbi

 

[dianeschlicht]

I'm pretty new to DVC, but from reading these boards it appears to be difficult to trade out. I know one of the selling points for DH was that we could go other places, but I read that in order to do that we need to start looking two years in advance and be really flexible about where we want to go and when. That's kind of disappointing since it wasn't really sold to us that way. The outside options were presented as as easy as the disney options. I wouldn't suggest that Disney use this marketing approach unless it isn't as difficult as I've read

I don't think it's so difficult to trade out, but it certainly is difficult to trade in.

 

[Boo]

It seems like trading out has been become more complicated in recent years. When we traded to Hawaii four years ago, I called MS- requested Hawaii and had a match within a week or so. This past week I called to see what I could come up with for DB's honeymoon gift ( why he doesn't want WDW is beyond me, but it is his choice ) Anyway, I don't remember MS requesting $75 four years ago just to run a search for II resorts. Last time I only paid the transfer fee once I confirmed that I wanted the resort. Just seemed much easier last time.