I'm not sure where
DCL is going to position. More supply would seem to indicate less demand. People sail DCL because it is considered a premium experience. Going from 4 to 13 ships within a decade is a huge change for the brand. Here is what I have noticed though:
- Triton ships could have been bigger - they weren't. My guess is disney thinks around 4k guests is what helps them hit a sweet spot of operational needs/profit margin and guest experience
- The new mega ship is definitely an experiment, and that's why it is off in Singapore. If it works, maybe it helps them troubleshoot how to do mega ships elsewhere.
- Growing this big this quickly poses serious challenges to ensure that Disney-quality service and staffing is found throughout the entire line. Already there have been recent videos from multiple bloggers showing the crew is not properly cleaning the Magic for example. Will shoddy staff become more pervasive in DCL? So important that DCL gets the staffing and culture piece right.
- DCL in the island space has shown they are not interested in competing with RCL in amenities and offerings. Neither would seem to have enough to do for 10k passengers on two boats a day - now they could expand them, but just an observation.
- DCL seems to be a niche audience, and I personally feel, the fact it has become more and more "Disney" with the theming limits the appeal even more.
- This is a huge bet on an industry that is incredibly dependent on a strong economy and on an industry that may be subject to significant regulation on the part of many governments - particularly related to climate. It seems very risky to me.