Disney is promoting the heck out of the card and the dates and rewards etc... However I have not seen how the rewards points will be awarded. As a complete guess I would say its going to be 1 point per dollar spent and more than that for disney purchases(This would be great becaue I'm sure a lot of us spend a lot of money with disney). With 1 point equalling about a penny worth of rewards. Thats they way almost every reward card works... Spend $1000(or $250 on disney stuff) and get $10 worth of rewards. (As long as they don't go cheap on us and offer less than that this will by primary card) We use our current card to pay for almost everything including some of our bills (cable, cell phone etc...) We have made over 650 dollars since we started using the card... and have never paid 1 penny in intrest.