NBA Experience opens at Disney Springs August 12th

[rteetz]

I'm pretty sure it became the NBA experience because the NBA paid for most of it. If not for that, it probably would have been something different, or DQ would not have closed when it did (not like they would have invested anything either)

The NBA certainly helped in this but this was WDI designed and built by Disney. I’m not sure on the financial specifics of course but the NBA didn’t foot the entire bill.