Rumors and News Moderator
- Feb 20, 2013
This space is just not great in general. DisneyQuest was ok for a while but then really died off. I never really had an interest in it. NBA Experience I think could be okay but it’s not executed well.I'm amazed they went ahead with this project given the abject failure of a very similar NFL project in Times Square. Both are tourist destinations, both went with massive structures, both tried combinations of in-house games and HOF type exhibits. Both had stupid pricing policies. The difference is the NFL is vastly more popular, Times Square has a much larger non-tourist population to draw from, and the NFL version could have been a day trip for the whole tri-state region with mass transit options. Disney's version is inferior in every way, and the NFL version croaked in about 6 months.
Why anyone thought this would work is completely beyond me. I get they paid a fortune for the NBA on ESPN. I get the NBA is incredibly popular and growing in the U.S. and even more globally. But this idea was way out on a limb and they had a perfectly good example that it wasn't a good limb to be on.
I think maybe an ESPN branded sports experience may have worked a bit better. You could have seasonal exhibits or experiences. Bring in NFL stuff when the Pro Bowl is town.
That said I think Disney is also waiting to see if traffic increases when the new Cirque show opens and the Bongos replacement. West side is rather dead compared to the rest of Disney Springs too.