With the advent of the
DDP, Disney has been doing crazy things to their menu pricing -- mostly to make it look to DDP users like they got a good deal when they bought DDP. Given that, there is no reason to order the most expensive thing on the menu. And, the fact that Disney has made something outrageously expensive, doesn't mean it's worth the price or that the price bears any relationship to reality. (If you don't believe me, read on.)
First of all, DDP gives Disney a huge advantage -- you have to be on Disney property to use it. This makes people far less likely to stray over to Universal, Sea World or Cocoa Beach. A captive audience is a valuable commodity.
For example, the lobster at Narcoossee's is now $59. The lobsters used to be great there. But, now, with the advent of DDP -- and free DDP, the lobsters in our experience are of a much poorer quality than they used to be. They tend to be under two pounds, tough and very chewy with little flavor. Yet, DDP users can say, "Gee, look how much money I saved by using DDP, rather than paying out of pocket for this lobster." Never mind that the lobster was never worth anywhere near $59 in the first place. This is especially true these days since there is a glut of lobsters on the market and nice ones can be had at my neighborhood grocery store for about $5.99 a pound.
The entire Disney system of dining and restaurants is now geared to one goal -- get people to buy DDP to keep them on property, and distort prices however you must in order to make sure DDP users feel like they got a good deal.
Unfortunately, for those of us not on DDP, it leaves us with the unhappy prospect of paying $59 for a lobster that's not worth $30 or eating mostly at restaurants that don't accept DDP and therefore have higher quality food at normal prices (or at least normal prices for a tourist destination).
For example, the salmon at AP is $41 now. A gorgeous piece of salmon at Shula's is $27.95 So, we simply go to Shula's. (These prices are straight from the DIS menus. You can check them yourselves.) We've eaten at both restaurants many times. There is no difference to speak of between the two servings of salmon (one comes from the Pacific Northwest and the other from Norway) that would justify a $13 price difference per entree. That's a nearly 50% premium over Shula's price to eat salmon at Narcoossee's rather than Shula's. But, when a DDP users sits down at AP and sees how much the salmon costs, all they see is they got a good deal. Never mind that the OOP price is totally inflated to make them think exactly that. And, if Disney's prices were more realistic and in line with their competitors, the DDP savings would be significantly less (if there is any savings at all!).
Disney has skewed its whole system toward pushing everybody into DDP, never leaving Disney property -- and making them feel oh so smart about it. "Look how much we saved by being on DDP!"
Score another one for Disney marketing's ability to take people for a ride and make them feel good while taking 'em!!