The only advice I think I would have here is that we try and show the kids how important school is-I can talk at them all day and it won't make much of a dent but the fact that we sit down with a snack and their books as soon as we get home and work on their homework together, and I check their school agendas daily, sign stuff that has to do with school, and they can see that I make it a priority, so they tend to, as well.
They also see me coming into school when I'm not working to each lunch with them and occasionally chat with their teachers. They also know the teachers and I email back and forth. I also check the teachers' websites to make sure the kids don't forget upcoming tests/reports/weird stuff.
We also go over all the homework/tests they get back to see if they felt that there were parts of the work they didn't feel strong with and wanted to talk about with us.
We also talk about the future, going to college, what sort of things they'd like to study, what middle school might be like. We talk about education in the sense that it creates opportunities to do what you want in life. The harder you work, the more opportunities you create for yourself.
My 4th grader wants to be a geneticist right now (wants to create chicken sized dragons), so one of the summer camps I signed her up for is a biological science camp.
My third grader wants to be a roller coaster engineer, so she's taking a rocket scientist camp.
Don't worry, I also signed them up for Rock Star camp.
But what I'm trying to say is, we as parents make their school a really big deal, so they think school is a really big deal.
Is it insanely time consuming? Yeah, and I remark to my husband sometimes that I feel like I'm back in school all over again (when was the last time you had to divide with decimals? Yep, that's what the 4th grader's working on now, oh joy.)
So, it's one option that works for us...