Theme park merchandise pricing hardly ever surprises me, but I will admit the light up balloon price blew me away. I guess I hadn't priced balloons in awhile, my nephew wanted the light up one. I said yes, imagining it would be 10 bucks at most. Imagine my surprise when they were $15! It wasn't a big deal, as I had only the one child with me, and apart from digging through my backpack for another five dollars, it wasn't inconvenient, but all I could think was "OMG if you had three kids, having to have close to $50 budgeted for BALLOONS is insane."
I will say though, the thing did last forever and even after its death, the LED wand still works now over a year later.