How it started: "Dear guests and shareholders, we understand that we were overcrowding the parks, selling the product at below-market rates. We are going to stop doing that and greatly improve the park experience so that we can cater to the high-paying customers and offer them a product worth the premium prices spent on full-price tickets, expensive hotel stays, etc. "
How it's going: "Let's go back to below-market rates and overcrowd the parks again! That cash infusion rocked! The full-paying guests will keep coming, trust me. And, we will sell even more $4,000 tours so people can ride a regular day's worth of rides due to the crowding we will cause. It's a win-win! And just wait until buying a per-ride fastpass becomes a necessity due to overcrowding! Ha ha, people will be paying $15 to stand in a short line instead of a monstrous one that never moves!"
"Hey, we could make even more money if we break up the day into two chunks, where you have to pay for the day AND pay for the night! We will call it a holiday party and have fireworks and a parade!" But sir, we always offered that as part of the regular admission in the past... "I know, what were we thinking!?! People will pay extra for it!" But sir, I thought we were going to improve the customer experience? "Let's throw in some free gingerbread cookies! People will go nuts for it. Trust me, these parties will sell out!" Should we upgrade our computer systems so it can handle expected traffic flow? "Why? People will wait in a virtual line for 10 hours and be thrilled when they get their holiday party ticket!"