McDonald's. Demon Hunters. Avoid the restaurant on March 31.

I have never figured out the obsession with KPop Demon Hunters but my dad and I first saw them in last year's Macy's Thanksgiving Day Parade singing Golden and we wondered who they were. After we did research Dad and I found out they were a Netflix movie. What I think Netflix is trying to do is market KPop Demon Hunters to be like The Cheetah Girls did for Disney and when you get the general picture I think KPop Demon Hunters will be the hit group of 2026 and you should see the many merchandise that they have for it. What I think this Happy Meal deal with McDonald's will do is try to get fans to buy a lot of Happy Meals because when you put music artists and McDonald's together they know that it will sell. After all it worked for McDonald's when they promoted the Kpop band BTS with the BTS meal
 
I have never figured out the obsession with KPop Demon Hunters but my dad and I first saw them in last year's Macy's Thanksgiving Day Parade singing Golden and we wondered who they were. After we did research Dad and I found out they were a Netflix movie. What I think Netflix is trying to do is market KPop Demon Hunters to be like The Cheetah Girls did for Disney and when you get the general picture I think KPop Demon Hunters will be the hit group of 2026 and you should see the many merchandise that they have for it. What I think this Happy Meal deal with McDonald's will do is try to get fans to buy a lot of Happy Meals because when you put music artists and McDonald's together they know that it will sell. After all it worked for McDonald's when they promoted the Kpop band BTS with the BTS meal
This is where the popularity will turn into a western movie. I would NOT get food here on the 31st. It will be SWAMPED.
 

So these are adult meals ? Not happy meals? Seems like an odd choice.

They've been doing some adult ones of late. I recall around the holidays, they did Grinch themed ones that including Big Macs or adult sized nuggets with themed socks and some other fun sides. I think they're realizing that there's money to be made in the grown up market with people whose taste buds no longer favor McDonald's but might be willing to go that route for merch and novelties.
 
They've been doing some adult ones of late. I recall around the holidays, they did Grinch themed ones that including Big Macs or adult sized nuggets with themed socks and some other fun sides. I think they're realizing that there's money to be made in the grown up market with people whose taste buds no longer favor McDonald's but might be willing to go that route for merch and novelties.

I get that. Just surprised because of the connection to what I consider a kids movie.



I didn't question the Grinch meals because it is an older franchise and I assume it would appeal more to adults than to children.
 
I get that. Just surprised because of the connection to what I consider a kids movie.



I didn't question the Grinch meals because it is an older franchise and I assume it would appeal more to adults than to children.

I thought it was also just a kid movie...and then my husband acted like I'm from another planet when I said I'd never heard of it. He knew waaaaaaay too much!
 
I get that. Just surprised because of the connection to what I consider a kids movie.



I didn't question the Grinch meals because it is an older franchise and I assume it would appeal more to adults than to children.
People just assume animation=kids movie. Marketing-wise in the beginning it was not a kids movies. People showed it to their kids and then that's where people started associating it with being a kids movie because animation was done and it had songs in it. The originally marketing was more intended to be teens, young adults and adults especially with the theming of demons and more complex ideology and it was really meant for the tie in between kdramas (korean dramas) and an anime draw in which Netflix has been doing a lot of Kdramas in the last few years and highly successful at that.

It is technically rated PG and everyone can watch it (though parents may not want to let their kids depending on their issues with the theming) but really it wasn't a "kids movie" until it became one.

I watched it a few weeks after it was released and at that point no one had really heard of it outside of the people I knew who liked kdramas, certainly wasn't something I saw tons of parents singing to the rooftops of you gotta watch it. That stuff came later about a month and a half to two months later which in terms of a streaming movie is an eternity.

ETA: I should also add kpop in there with kdramas as the influence is heavy on that. Kpop is not kid-friendly....most especially the concerts.
 
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I watched it for the music, on the recommendation of a co-worker, and it seemed like a kids movie to me. I do not just see animation and think oh kids movie. I certainly don't think Beavis & Butthead or South Park are for kids.
You wouldn't think Beavis and Butthead is for kids because of its rating (and a trailer of it quickly shows the adult humor), Family Guy is rated Mature to give another example. KPop Demon Hunters is PG. Appropriate for all ages (or in this case Parental Guidance for specific things) and kids movie are different. It just means that content doesn't necessitate a higher parental rating.

If you weren't a kpop or kdrama or anime person or if speaking directly tied to the culture Korean (and reaching out Asian) to begin with it might make less sense to not view it as a kids movie (Korean content on Netflix is the second most watched type after U.S. content thanks for Netflix's investment in it although they have a good amount of Chinese and smaller amount Japanese content).

Most later watchers heard if from so and so who had kids who let their kids watch it, maybe that wasn't your coworker but it was a large amount of later watchers.

I know it's a bit weird to even debate this but it does matter at least to those who view the cultural appreciation (which for some themes translate beyond the Korean culture into just everyday personal struggles) in a certain way, it is a movie that kids can watch, sure. McDonald's is smart to market it as "all-new meals for adults and exclusive photocards" (that's their corporate comment) knowing adults are going to get it, young adults are going to get it and parents are going to get it for their kids :goodvibes
 


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