Ok I see - so you take off the band and show the CM the name inside! now I get it.
I did do some research and it seems we are just naming the bands themselves and everything that shows up to the CM is what you have on your profie. Still fun though
When my kids used the bands with the cousin nicknames (which no CM would understand anyway) the CM would still refer to them as their real name/profile name as that is what shows in the computer that's what made me wonder.