Matthew Mcconaughey's Lincoln commercials

[NewRVLady]

http://www.bing.com/videos/search?q...&mid=721DA9EE70856FD26312721DA9EE70856FD26312

This ones good too

OMG-so funny!!!

 

[Squirlz]

It's targeted marketing. Likely researched to death. While it isn't 100% effective, humans are herd animals, and that ad probably is pretty effective with the people they want to consider buying a Lincoln. Who are those people? 35 to 40 year olds who currently have or are considering leasing a Lexus, Infiniti ,Audi or BMW.
I don't think they are looking to attract anyone who would even consider a Cadillac. They sure aren't interested in me. I'm 55+, buy my cars, not lease, and drive a car 15+ years.
DW and I went car shopping and Lincoln has some interesting vehicles. Funny, though, some of the changes they have made are clearly geared to a demographic other than me. For some reason, leather is the only seat trim available. Nothing nicer in my opinion than the luxury velvety soft cloth seating Cadillac and Lincoln used to offer. Leather is so common now, you can even get it in a Focus.

I paid a lot of money to get microfiber suede insert Recaro seats INSTEAD of leather!

 

[bcla]

The ad creators try all sorts of things. Anyone remember the Chrysler 200 spot with Eminem, with the "Imported from Detroit" tagline? That didn't really make much sense to me, but these Lincoln commercials just make no sense.

 

[tvguy]

The ad creators try all sorts of things. Anyone remember the Chrysler 200 spot with Eminem, with the "Imported from Detroit" tagline? That didn't really make much sense to me, but these Lincoln commercials just make no sense.

Or all the Joe Isuzu commercials starring David Leisure? Interesting because it had among the highest recognition factors of any commercials of it's time, but sales of Isuzu cars fell the entire time the ads ran. Isuzu actually sold more cars in the U.S. with other brand names on them than under their own name. Cars like the Chevy Luv. The first Honda Passports were just Isuzu Rodeos. The first Honda Odyssey mini vans were actually Isuzu Oasis minivans. The first Acura SLX was just an Isuzu Trooper.

 

[bcla]

Or all the Joe Isuzu commercials starring David Leisure? Interesting because it had among the highest recognition factors of any commercials of it's time, but sales of Isuzu cars fell the entire time the ads ran. Isuzu actually sold more cars in the U.S. with other brand names on them than under their own name. Cars like the Chevy Luv. The first Honda Passports were just Isuzu Rodeos. The first Honda Odyssey mini vans were actually Isuzu Oasis minivans. The first Acura SLX was just an Isuzu Trooper.

I think the Passport was always an Isuzu design. When Honda was able to make it's first large SUV, it was the Pilot.

 

[Squirlz]

I think the Passport was always an Isuzu design. When Honda was able to make it's first large SUV, it was the Pilot.

And it cost more and had a shorter warranty than the Rodeo and people lined up to buy it because it was a "Honda"!

 

[kimmar067]

They were trying something different with their advertising I guess. Their cars are certainly unremarkable. I bought a new Cadillac; never even considered a Lincoln.

....I've had Lincolns for 20 years - LOVE 'em!

 

[willowsnn3]

I think I read that Matthew is slated to play the part of Randall Flagg (Satan?) in another remake of Stephen King's "The Stand"
I think he would be good in the part.

 

[Anastasi]

Like them or not, they are working. People are talking about them and they are creating brand recognition. What other commercial has their own SNL parodies or dedicated threads on discussion board?

 

[Minnesota!]

Matthew is the only celebrity I think is truly beautiful. Yum.

 

[tvguy]

Like them or not, they are working. People are talking about them and they are creating brand recognition. What other commercial has their own SNL parodies or dedicated threads on discussion board?

Bingo.

 

[tvguy]

And an honest admission, I had no idea the guy in the Lincoln ads was a celebrity, I have never heard of
Matthew McConaughey, and I just went to IMDB, I have never seen any of his films. So more evidence I am NOT in the demographic they are looking to reach.

 

[FergieTCat]

And an honest admission, I had no idea the guy in the Lincoln ads was a celebrity, I have never heard of
Matthew McConaughey, and I just went to IMDB, I have never seen any of his films. So more evidence I am NOT in the demographic they are looking to reach.

I have heard of him, but haven't seen any of his films either (go at it, grammar Nazis!) I also hate that commercial and would never consider driving a Lincoln.

So, I guess I'm not in the demographic either.

C'est la vie.

 

[Happy Snowman]

He made a movie several years ago called IIRC the Lincoln Lawyer. in the story he lived in the car.

Yes, Lincoln Lawyer. It was a good movie and the commercial is a take off from that movie. http://www.imdb.com/title/tt1189340/?ref_=ttawd_awd_tt

 

[Happy Snowman]

I have heard of him, but haven't seen any of his films either (go at it, grammar Nazis!) I also hate that commercial and would never consider driving a Lincoln.

So, I guess I'm not in the demographic either.

C'est la vie.

Really? He won an Oscar for "Dallas Buyers Club" last year. I've liked him since I saw him in Contact with Jodie Foster .

 

[APiratesLifeForMe2]

My favorite is the one where Ellen inserted herself into the commercial.

 

[Andtototoo]

Like them or not, they are working. People are talking about them and they are creating brand recognition. What other commercial has their own SNL parodies or dedicated threads on discussion board?

What makes a commercial work is evidence of sales resulting from them. Brand recognition can be a BAD thing if people look at those commercials and think, "Lincolns are driven by dirty creepy men in the dark. I don't want to be a dirty creepy man driving around in the dark."

 

[FergieTCat]

Really? He won an Oscar for "Dallas Buyers Club" last year. I've liked him since I saw him in Contact with Jodie Foster .

I saw "Contact", so I guess I did see one of his movies. However, I cannot remember his role (does that count)?

I have this thing where if I don't like an actor, I actively avoid his or her movies. I never liked Matthew McConaughey, so I never saw "Dallas Buyers Club" or "The Lincoln Lawyer" to name 2. He may have turned in an Oscar-worthy performance, but I wouldn't have appreciated it anyway. Probably my loss.

 

[kimmar067]

I have heard of him, but haven't seen any of his films either (go at it, grammar Nazis!) I also hate that commercial and would never consider driving a Lincoln.

So, I guess I'm not in the demographic either.

C'est la vie.

....don't you mean "Say la vee" ? [ ]

 

[kimmar067]

My favorite is the one where Ellen inserted herself into the commercial.

...OMG, too funny!