Matthew Mcconaughey's Lincoln commercials

[Cantw8]

Are they supposed to be rather humorous or is he really that serious and intense about Lincolns? I find them kind of disturbing

 

[SamRoc]

He scares me, and he needs a really good shower, with lots of soap!

 

[Jaya]

I think what Matthew McConaughey is serious and intent about is making money. Further, I think what the Lincoln people are serious and intent about is trying to make us believe that driving a Lincoln will make you serious and intent and ever so much more deep and erudite than someone who drives, say, a Toyota or a Hyundai. And, yes, Sam....I agree that Matthew would benefit from a good shampooing. I volunteer!

 

[Cantw8]

I'm loving the SNL version

 

[low-key]

lol, i like the snl one

 

[minniecarousel]

Yup - another fan of only the SNL version!

 

[teacup princess]

http://www.bing.com/videos/search?q...&mid=721DA9EE70856FD26312721DA9EE70856FD26312

This ones good too

 

[EMom]

As long as I get to hear his voice, I don't really give a rat's hiney what he's saying or selling.

 

[trip]

"alright, alright, alright"

 

[goofy4prez]

I find driving a Lincoln kind of disturbing.

 

[Sadie22]

He made a movie several years ago called IIRC the Lincoln Lawyer. in the story he lived in the car.

 

[deedeetoo]

I think they are very creepy. I call them the serial killer commercials. That's what they make me think of.

 

[LJSquishy]

I thought it was a joke the first time I saw one of the Lincoln commercials...like something right out of SNL. I find him creepy and irritating...plus, who would want to drive a Lincoln? I don't think he's a very good actor, either. Lol

 

[The Mystery Machine]

I love MM, can't help it, even though he looks like he needs a shower, lol. I thought the SNL vids were great.

 

[Kayabee]

Another fan of the Jim Carey ones! There are 3 or 4 of them, if you haven't sen them check them out.
We usually mute the commercials here, but we un-mute the Lincoln ones just to laugh at them.

 

[kimmar067]

He scares me, and he needs a really good shower, with lots of soap!

....he's proclaimed that he hasn't used ['conventional'] deodorant in over 20 years.....

 

[Tiggeroo]

It is as though he is continuing his True Detective character which was awesome and creepy. MM can do no wrong in my book.

 

[Squirlz]

They were trying something different with their advertising I guess. Their cars are certainly unremarkable. I bought a new Cadillac; never even considered a Lincoln.

 

[LBIJim]

If I was ever considering buying a Lincoln, those commercials would be the deciding factor NOT to.

 

[tvguy]

They were trying something different with their advertising I guess. Their cars are certainly unremarkable. I bought a new Cadillac; never even considered a Lincoln.

It's targeted marketing. Likely researched to death. While it isn't 100% effective, humans are herd animals, and that ad probably is pretty effective with the people they want to consider buying a Lincoln. Who are those people? 35 to 40 year olds who currently have or are considering leasing a Lexus, Infiniti ,Audi or BMW.
I don't think they are looking to attract anyone who would even consider a Cadillac. They sure aren't interested in me. I'm 55+, buy my cars, not lease, and drive a car 15+ years.
DW and I went car shopping and Lincoln has some interesting vehicles. Funny, though, some of the changes they have made are clearly geared to a demographic other than me. For some reason, leather is the only seat trim available. Nothing nicer in my opinion than the luxury velvety soft cloth seating Cadillac and Lincoln used to offer. Leather is so common now, you can even get it in a Focus.