One of the challenges that cell phone service providers face is that it costs far more to maintain accounts and service access for folks who rarely use their phone than it costs to actually provide the service that they do use. So for such customers, the vast majority of the price they pay is effectively overhead. It's very hard to make overhead seem worthwhile to consumers. As a result, they pump up the perceived value of the most basic plans, by having even smaller plans have way more minutes than folks who rarely use their phone would ever use. Even cglaura's basic plan, which probably is among the lowest cost services available, effectively includes 50 minutes of talk time per month. That's about twice as much as I'd ever use.