Do you go into free fall? I remember it being 2-3 seconds of g-force, 1 second of 0g's, then a controlled descent. As a ride, it's just okay. I'm not sure there's a shorter ride experience at either Universal or Disney, though. I do love the ascent, I just wish it bounced you up and down a few times.
It's a big disappointment when compared to the Tower of Terror ride profile. But it does provide great views, so I usually do it once per trip.