We saw both Avatar and Alice in IMAX 3D, I agree that the 3D effects were drastically different between the two, Avatar felt more like you literally were flying in that world. Alice felt more like traditional 3D to me, but at least for us I thought there were a number of "fly out of the screen" scenes, including pretty much every scene with the March Hare, but also when Tweedledee and Tweedledum were being carried over the brambles, for example. We really loved this movie. I'll be honest and say I never really like the cartoon original Alice much, we own it as we own almost every Disney movie, lol, but I always found it chaotic and also thought the hatter was rather a frightening character before. Johnny's hatter is so believable and such a sympathetic character; it was his role that really made the film to me. I do agree that the White Queen character was a little odd here, we love Anne Hathaway, so I don't THINK it was her so much as the way the character was written.