1% for every dollar spent up to $75,000 annually. So 1 penny on every dollar... There is some wording that you may get additional rewards for some kinds of Disney purchases, but it isn't spelled out specifically.
I just applied for the Disney Visa. Went to the DVC website and in the member news area the link was there as well as a button on the side called big news.
Hope i get my card before we leave for WDW for spring break.