I thought the pics from both couples were a little over the top, and just too personal for social media. However, I didn't see Michelle and Jim bobs as trying to steal the limelight. I think Jessa and Ben prob got a lot of negative feedback for posting it, and so they posted a similar picture as a way of showing that they thought it was acceptable bc they are a married couple. As conservative as they are, Jim bob and Michelle have always been an affectionate couple and believe that PDA is fine when the couple is married.
I agree with the entirety of this post - spot on my thoughts as well.