I was thinking the same thing.
And I still can't figure out why anyone would think that J. Crew did this to create a controversy, because I for one (and I see many others), DO NOT see anything controversial about it.
I honestly DO NOT understand the commotion. It was staged, it wasn't staged, it is a naturally occurring type of event or it isn't, who the HECK cares, because there is absolutely NOTHING wrong with a little boy who has his toenails painted pink....or purple or yellow with green polka dots. IT DOES NOT MATTER, he is a CHILD for pete's sake, NOTHING about painting his toenails ANY color is going to adversely affect this child, either now or in the future, so please help me understand what the problem is.
I don't want to hear that it is "confusing", because that makes no sense to me either. It didn't confuse my brothers as children to have photos of themselves in tutus and makeup, and so far, it hasn't confused my DD (11) by playing with trucks and guns and dressing in camo gear. My brothers know they are men and my DD knows she is a girl. My DD appears to "like" boys (so far!) and my brothers both have female spouses. BUT, you know what, if my DD turned out to be a lesbian and both of my brothers had turned out to be gay, WHO CARES, it wouldn't have a DARN thing to do with dressing up in girls clothes or in DD's case playing with boys toys, it would be WHO they are, and I for one, would love them JUST THE SAME.