Independent Audit Blasts Disney For Pulling ‘Bait And Switch’ On Florida: ‘A Mousetrap’

[MillauFr]

Bud Light specifically said that they did that made the Mulvaney ad campaign because they didn't want frat boys and their traditional customer base anymore. They wanted to change their image and switch to a more sophisticated customer base. By saying that, they insulted all of their current customers and made it clear that their existing customers were no longer important to Bud Light.

Bud Light is never going to appeal to a sophisticated customer base. Even those hoppy IPAs are considered pretty pedestrian nowadays.

 

[sam_gordon]

Here’s another article that gives more details. https://pjmedia.com/matt-margolis/2...y-six-figures-to-destroy-their-brand-n4923999

I'm confused. That article says Mulvaney WAS the reason for the decline. Earlier you said it wasn't.

Bud Light specifically said that they did that made the Mulvaney ad campaign because they didn't want frat boys and their traditional customer base anymore. They wanted to change their image and switch to a more sophisticated customer base. By saying that, they insulted all of their current customers and made it clear that their existing customers were no longer important to Bud Light.

Thank you. I feel (totally opinion, nothing to back it up) the MAJORITY of the decline WAS because of Mulvaney. I could be wrong.

 

[john7994]

Who would have told me to feel that?

Your question assumes I “feel” something about Bud Light. I don’t. But I do observe what is going on.

The article / opinion piece you suggested to read specifically encourages its readers to feel insulted and contempt from the company based on its response to the Mulvaney campaign - it’s a significant point of the article …

You have complained in the past that no one wants to listen to your viewpoints - but when someone even bothers - you continue to throw out these one/two sentence responses as if they represent some known fact that everyone should just get.

The article was actually helpful to understand a point of view …

 

[Douglas Dubh]

That article says Mulvaney WAS the reason for the decline. Earlier you said it wasn't.

One, you’re mischaracterizing what the article says. Two, I never claimed he didn’t have something to do with the decline.

 

[Douglas Dubh]

The article / opinion piece you suggested to read specifically encourages its readers to feel insulted and contempt from the company based on its response to the Mulvaney campaign - it’s a significant point of the article …

You have complained in the past that no one wants to listen to your viewpoints - but when someone even bothers - you continue to throw out these one/two sentence responses as if they represent some known fact that everyone should just get.

The article was actually helpful to understand a point of view …

I don’t think the article does what you claim.

I also think you’re mischaracterizing what I’ve posted in the past.

if I’m honestly asked for an opinion I have no problem elaborating.

 

[john7994]

Bud Light specifically said that they did that made the Mulvaney ad campaign because they didn't want frat boys and their traditional customer base anymore. They wanted to change their image and switch to a more sophisticated customer base. By saying that, they insulted all of their current customers and made it clear that their existing customers were no longer important to Bud Light.

So was Kid Rock’s (and others) outrage before or after the company botched their position and response on their desired new targeted audience campaign? I don’t remember the sequencing or timing …

Although, both sets of reasons can be true - at least after the fact - but even Kid Rock’s more recent statements weren’t ambiguous as to the reason for his initial reaction - although his position now seems to be a lot different including his recognition that unilateral cancellation can impact the wrong people in hurtful ways.

 

[sam_gordon]

One, you’re mischaracterizing what the article says. Two, I never claimed he didn’t have something to do with the decline.

The entire article talks about Mulvaney getting paid. Its about his ties to Budweiser.

 

[Douglas Dubh]

The entire article talks about Mulvaney getting paid. Its about his ties to Budweiser.

Yes, but it doesn’t claim he was the only reason that many people stopped buying Bud Light.

 

[john7994]

I don’t think the article does what you claim.

I also think you’re mischaracterizing what I’ve posted in the past.

if I’m honestly asked for an opinion I have no problem elaborating.

I clearly characterized the article in a one sentence summary correctly because you previously quoted the same takeaway sentiments (twice) in two different prior responses.

I don’t think you have hid your disdain for what you consider to be an echo chamber on the DIS of viewpoints contrary to yours - and that fine - but it’s not really much of an incentive to pass a litmus test of what you consider to be an honest question before a conversation can be had …

 

[Douglas Dubh]

I clearly characterized the article in a one sentence summary correctly because you previously quoted the same takeaway sentiments (twice) in two different prior responses.

I don’t think you have hid your disdain for what you consider to be an echo chamber on the DIS of viewpoints contrary to yours - and that fine - but it’s not really much of an incentive to pass a litmus test of what you consider to be an honest question before a conversation can be had …

I have no problem with contrary opinions.

I do get bored by quibbling.

 

[john7994]

I have no problem with contrary opinions.

I do get bored by quibbling.

I guess if you feel compelled to push back against the echo chamber as you have characterized it - you can’t have your cake and eat it too

 

[Minnie1222]

Bud Light specifically said that they did that made the Mulvaney ad campaign because they didn't want frat boys and their traditional customer base anymore. They wanted to change their image and switch to a more sophisticated customer base. By saying that, they insulted all of their current customers and made it clear that their existing customers were no longer important to Bud Light.

Would the base still boycott Bud Light if the real Audrey Hepburn were in the ad?

 

[Beezle2]

I was wondering about that but figured the backlash would be severe if brought up.

I thought it also. I imagined much wailing and a fainting couch if it were mentioned.

 

[Christine]

I read both articles about the Bud Light issue because, frankly, I was not very "up" on it. I even dug into the hotair article and went into the sub-article about the female lead trying to rebrand. Honestly, I'm not getting the grievance from her words. Someone took her intent and twisted it. And this is what I don't like about "articles" from left or right-leaning sources (and know that I read both fully). I generally try to stay out of those types of echo chambers but I have to say the right leaning ones like hotair and others have a particular style in their writing that seriously attempts to stoke anger, but I digress...

The CEO basically said she wanted to rebrand and get away from the "frat boy" type of consumer. Truth is that is what Bud Light is--that's what all the college kids go for because it's the the cheapest beer they can generally obtain for their ragers that they can drink in bulk. Maybe I didn't read deeply enough into all of her words where she was trying to shun a certain demographic of customer? Like maybe my husband the electrician? I didn't see it AT ALL, but from what I'm learning here and other forums, that's how everyone was "told" to take it. Seems people are being overly-sensitive and have expanded her intent?. Again, I have no problem calling the CEO out if that's what she said but I didn't see it in her podcast language that was cited. They want to change their image to a more upscale beer and who could blame them in this market of beers becoming a real hobby for people.

As for the other article, it was strictly about using Mulvaney and you could read in the article how aggrieved they were with trans-people in general. The words about surgery, etc were meant to be inflammatory. But I just had to chuckle about the writer comparing it all to the Tylenol debacle in the 70s and how Tylenol did all the right things to get their customers back and if Bud Light did the same things, they'd be okay. Ah, no buddy, Tylenol did not have to deal with grievance influencers like yourself that they would have had to battle every time the grievance influcencer made a social media post that would infect thousands of people waiting to follow negativity.

 

[White Cat]

Usually leftists like when big government goes after big business and hates when big business gets tax breaks and special treatment. So this is different on the dis and backwards to what’s usual.

 

[Christine]

Usually leftists like when big government goes after big business and hates when big business gets tax breaks and special treatment. So this is different on the dis and backwards to what’s usual.

You're correct about that and usually "rightists?" hate when government gets involved with anything to do with meddling in business affairs, especially the corporate world so this audit is a strange one isn't it? But yeah, I think there should be more auditing done on most of these special tax districts. I just wish they weren't done with obvious bias.

 

[Disneychick13]

You're correct about that and usually "rightists?" hate when government gets involved with anything to do with meddling in business affairs, especially the corporate world so this audit is a strange one isn't it? But yeah, I think there should be more auditing done on most of these special tax districts. I just wish they weren't done with obvious bias.

All the special districts in Florida have to submit audits (I assume by independent auditors that they pick?) every year.
Their yearly audits can be found here:
https://flauditor.gov/pages/special districts_efiles.html#!u-v

Just to be clear: every special district submits their own audit by their own handpicked independent auditor. The villages does it every year and RCID did it every year. These are not audits conducted by the government. Just as this audit we are talking about was not. It was conducted just like all other audits by all other special districts. I’m sure Reedy creek picked an independent auditor that would favor them just like the Villages does and so on. I’m not saying I like that idea and certainly every special district should have audits outside of what they usually to by an auditor not picked by the special district. But this audit was not one of those. And it wasn’t purported to be.

 

[Christine]

All the special districts in Florida have to submit audits (I assume by independent auditors that they pick?) every year.
Their yearly audits can be found here:
https://flauditor.gov/pages/special districts_efiles.html#!u-v

Good to know. So there is no committee set up on the state government side to specially pick their own auditor to audit them?

 

[Disneychick13]

Good to know. So there is no committee set up on the state government side to specially pick their own auditor to audit them?

I don’t know the answer. Good question though.

 

[Christine]

I don’t know the answer. Good question though.

I think it's interesting that they are all required to find and auditor to be audited (which is good as long as everyone agrees on the auditors used) but even though Reedy Creek was following that process, they got an extra audit performed on them that was driven by the state.