Bob Iger was not chairman at the time. He left that post on December 31, 2021. The "Don't Say Gay" controversy happened in 2022.At this point, since they have much more to lose from now on...it would probably take the CEO immediately stepping down (since he was still Chairman during the "opening act") and someone being appointed from outside the company for a fresh start. And that new person coming in with conciliatory tones towards Florida (ignoring the Gov, but a "we love Florida - their support, their people, etc, etc - campaign). That would be my crisis management suggestion.
You can couch the removal as a "going to enjoy retirement", "taking care of family", "health issue" - it doesn't really matter. But b/c Disney became a corporate lightning rod, that's their best path b/c it's one they are gonna do anyway in 2 years b/c the CEO is so old...so it costs them very little and can gain them very much...
Edit to Add: And it helps that no one really loves the CEO now anyway, so his stepping down would not engender a lot of negativity from the current fan base Disney has...
So, Disney already did what you suggest. They fired the CEO and brought in a different one who constantly says how much Disney loves Florida and wants to invest in Florida and who has repeatedly tried to talk with DeSantis about the ongoing troubles.
But, none of that matters. The only way that Disney stops being a "corporate lightning rod" is... um... well, that's can't. They aren't going to suddenly stop embracing the LGBTQ+ community, so a bunch of people are always going to get mad when a Disney film has a gay character or when WDW has a gay pride night. And they aren't going to suddenly turn against feminism and equality, either, so you'll always have people calling their movies "woke" when the leads are women. And they aren't going to stop using DEI programs and other initiatives to increase representation at the company and on screen, so that'll annoy people, too. You get the idea.
Let's be real. Bud Light had one trans person take a photo with their beer cans and people freaked out. Bud Light hasn't made another ad with a trans person. They started talking about how they were a real American company with American values. They even tried selling camo cans to pander to right-wing trans haters! Did it matter? Of course not. So, it seems that once you've been branded as "woke" by the nutters, there's no going back.
And when DeSantis is on the other side and his whole image is "never back down", then there's probably nothing that Disney could do to end the controversy in Florida short of full surrender. That would probably be terrible for the company.
Oh, well.
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