I'm going to limit this to ideas that haven't already been posted:
1. Although guest service has dramatically improved this year, there are still far too many employees who don't care about the guest experience or what kind of treatment the guests recieve from them. They should be cleaned out and replaced with people who do. Give management a good house cleaning too.
2. There is a lack of parades and end of day entertainment at both parks during the year for the most part. Next week this problem will be solved with both Macy's and Shooting Stars at the Studios and Island Blast at IOA, but this kind of entertainment should be offered year round at Universal, and not be reserved for special events. If Universal were to offer a blowaway parade like Disney used to and then cap it off with a REAL nighttime spectacular (forget Dynamite Nights, lets bring in a show that puts Illuminations on it's knees), the profits and guest satisfaction ratings will follow.
3. It is definitely not feasible to keep the parks open late at night
during the week, but one of the parks, if not both of them should be open till at least 11PM on Friday and Saturday, and much later than that during the bysy seasons. Put a "Date Night" marketing campaign around it or something, you already have the $79 FL Seasonal Passes out there. Disney is obviously unwilling to keep their parks open late, so Universal should keep their's open and let the locals spend their evenings in a Universal theme park.
4. Citywalk doesn't have enough major events, so start holding MAJOR concerts at least once a month there. Screw the sports arenas and bring the U2's and Eminem's of the music world to Citywalk on a regular basis. Universal has the brands and marketing muscle to make this work, and if they were to bring in 1st rate musicians regularly, Citywalk will have redefined the "nighttime entertainment complex" in no time. Oh, and don't put these in that "Hard Rock Live" facility where only several hundred people can see them, put them out on the stage where several THOUSAND people can see them. Hard Rock may get
pissed at first, but once their name is plastered on an Eminem
concert that brings 20,000 people to Universal I doubt there will be much complaining.
5. For the love of God, fill in the Herculies & Zena building with
something. While your at it, get something permanent in the
Pandimonium theater too. Leave the "Empty Building" crap to Disney.
6. Get production into the studio at all costs, even if you have to
give the soundstages away! A soundstage that has filming in it is
always better than an empty building.
7. Put in a guest behavior policy that is strict as hell and enforced
to a "T." If someone is cutting in line, boot their *** out of the
park without a refund, no questions asked. Wanna start a fight? I'll see you in jail.
And finally,
8. Fire the marketing department and start all over again, because the current team is a disaster in every since of the word.