They're making plenty of money. Their parks and resorts had 1 billion dollars in operating income, just in quarter 1 on FY 2016! All the cuts and price increases that they are doing, in the face of such (in their own words) record breaking income is what makes it all difficult to swallow.
I have no problems with a business being a business and wanting to make money. I have a problem with them when they start to take advantage of their customer base in order to do it. Offering less and less and less, while charging more and more and more...it's going to drive customers away. And that may not affect them now, or even in the next 5-10 years, but I think it's shortsighted for them to think it won't affect them long-term.